About this role
Acosta Group Connected Commerce is a full-service marketing and account management e-commerce agency for brands, manufacturers, and sellers on Amazon. We offer end-to-end managed services to build and grow successful businesses on Amazon. This includes content and SEO, supply chain, accounting, marketing, and merchandising support. Acosta Group Connected Commerce is seeking a motivated, driven individual who would manage a portfolio of dynamic brands and products. The ideal candidate is highly organized, a self-starter, collaborative, and demonstrates a strong sense of ownership with the ability to prioritize.
Responsibilities:
• Provide leadership and mentorship to team • Manage higher volume accounts with higher visibility/C suite • Attend top-to-top meetings • Manages VM or SAM relationship • Annual Accrual negotiation • Manage Brand Manager(s) • Drive and own company initiatives • Manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. • Develops relationships with larger and more complex clients to increase revenue. • Drives retention and growth among customers by understanding their business needs and helping them succeed. • Maintains a cadence of communicating with customers to ensure client satisfaction. • Advises internal teams on product and service improvements/suggestions based on client feedback. • Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. • Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. • Deploys SEO tools and methods to ensure the e-commerce website is optimized for searching and performance responsiveness, as well as delivering visual appeal and compelling content. • Tracks and measures program effectiveness to drive improvement or develop new offerings. • Manages and directs an e-commerce sales force to achieve sales and profit goals. • Designs and recommends online sales programs and sets short and long-term online sales strategies. • Analyzes opportunities for innovation and expansion of customer engagement and revenue. • Assists with the development of business cases and marketing plans. • Coordinates with stakeholders across the organization to optimize digital channels. • Develops strategy and manages the execution of online/site merchandising to achieve online marketing and sales goals. • Ensures that merchandise plans support key strategic initiatives, launches, top sellers, seasonal campaigns, and trends. • Participates in implementing technical projects for improvements to customer experience, new e-commerce features, and offerings. • Implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals.
Minimum Education and Work Experience:
• Bachelor’s Degree in Business, Economics, Finance, or related field • 7 years of experience in e-commerce sales/broker agency, marketing, or merchant role. • 6 years of Amazon Platform Experience. • 3 years experience with overall leadership and management of brand/marketing growth. • Proven leadership experience in conflict resolution/driving alignment to strategic brand vision. • Experience in managing creative process and fostering productive relationships with agencies and create teams. • Experience owning and tracking P&L and budget items with emphasis on ROI. • Strategic and Enterprise level client experience and oversight. Knowledge, Skills, and Abilities:
• Expertise in Amazon e-commerce, including Seller/Vendor Central, analytics tools, Sponsored Ads, DSP and full Amazon ecosystem management. • Proficient in Microsoft Office, Excel – pivot tables, Indexing, presentation level charts. • Understanding of e-commerce channels and online marketplaces. • Deep understanding in e-commerce tools and analytics platforms. • Advanced Skills in Excel (Formulas, pivot tables, V-look up, creation of presentation level charts) • Strategic and Enterprise level client experience and oversight.