About this role
* *Market Intelligence & Trade Analysis:* Develop an in-depth understanding of cross-border trade dynamics between Canada and the U.S., as well as key global trade corridors. Monitor major traded commodities, volume trends, supply chain shifts, and industry-specific logistics needs to inform targeted marketing and promotional strategies. * *Competitor & Benchmarking Research:* Conduct comprehensive market research on freight forwarders, carriers, and 3PLs offering Canada?U.S. cross-border and major international lane services. Analyze competitor service capabilities, pricing models, market positioning, and customer sentiment to identify and highlight our unique competitive advantages. * *Performance Optimization & ROI Tracking:* Regularly evaluate and analyze the performance of multi-channel marketing initiatives. Leverage data insights to dynamically adjust promotional tactics, optimize budget allocation, and maximize overall marketing Return on Investment (ROI). * *Lead Generation & Pipeline Nurturing:* Capture potential customer leads across diverse channels?including digital campaigns, website forms, inbound trade inquiries, and traffic analytics. Maintain a structured lead database and execute targeted follow-up strategies to nurture prospects through the sales funnel. * *Customer Engagement & Sales Enablement:* Promptly and professionally respond to inbound customer inquiries regarding cross-border and international freight services. Deliver accurate, consultative advice to reinforce brand reputation and partner closely with the sales team to convert opportunities.
Requirements
* *Logistics & Digital Expertise:* Proven experience in digital marketing within the logistics, freight forwarding, supply chain, or global e-commerce sectors. Strong grasp of B2B lead generation tactics. * *MarTech & Analytics Proficiency:* Hands-on proficiency with Google Marketing Platform (Google Ads, GA4), SEO best practices, CRM systems, and automated email marketing platforms. * *Paid & Social Media Management:* Demonstrated track record managing paid search, LinkedIn Advertising (B2B focus), and multi-platform social media strategy. * *Market Research Capability:* Strong research and analytical skills to assess trade lane opportunities, decode industry data, and distill raw metrics into actionable strategy. * *Communication & Collaboration:* Excellent written, verbal, and cross-functional collaboration skills. Ability to bridge the gap between technical logistics services and compelling marketing copy.
Ideal Candidate Profile: A proactive, data-driven marketer passionate about cross-border trade and global logistics, who thrives in a fast-paced environment focused on growth, innovation, and measurable business impact.
Job Type: Full-time
Pay: $19.00-$22.00 per hour
Work Location: In person