About this role
Digital Marketing & E-commerce Growth Specialist
HireGummy is hiring on behalf of its client.
Employment Type: Full-Time Location: Remote Industry: Health & Wellness / Consumer Products
About the Role
We’re looking for a hands-on Digital Marketing & E-commerce Growth Specialist to drive online growth through Google Ads, Meta Ads, SEO, social media, content, analytics, and website optimisation.
Key Responsibilities
• Manage and optimise Google & Meta Ads, including budgets, targeting, creative testing and performance.
• Develop and execute social media content, including posts, reels, stories and educational content.
• Produce and edit at least 4 short-form videos per month.
• Manage SEO strategy, keyword research and publish 2 SEO-focused articles monthly.
• Optimise landing pages, product pages, CTAs and the overall customer journey.
• Monitor GA4, UTM tracking, conversions, revenue and ROAS.
• Conduct regular performance analysis and recommend improvements.
• Manage community engagement and escalate customer or product-related issues where required.
• Prepare monthly KPI reports and conduct ongoing marketing tests.
Minimum Monthly Deliverables
• 8–12 social media assets
• 4+ short-form videos
• 8–12 story frames
• 2 SEO articles
• 2–3 website/page optimisations
• Weekly Google & Meta Ads optimisation
• 2+ marketing tests
• Monthly KPI report and strategy review
Requirements
• 3+ years of experience in digital marketing and e-commerce.
• Strong hands-on experience with Google Ads and Meta Ads.
• Proficiency in GA4, Google Search Console, SEO and UTM tracking.
• Experience creating social content and short-form videos.
• Strong understanding of e-commerce, CRO and customer journeys.
• Excellent analytical and written communication skills.
• Experience in health, wellness, beauty, food or another regulated industry is highly preferred.
Ideal Candidate
Someone who is strategic, creative and hands-on—able to manage campaigns, create content, analyse performance and independently identify opportunities for growth.