About this role
Translated the new story into a powerful positioning and brand identity In recent years, Gerbera United has grown into a progressive gerbera specialist with a unique product range and a global customer network. Economies of scale, sustainability, and technological innovation continue to rapidly transform the horticultural sector, and Gerbera United is at the forefront of this transformation. A distinctive story and a consistent brand identity were lacking. As a strategic and creative partner, we collaborated with Gerbera United to create a new brand foundation. client Gerbera United services brand strategy brandidentity website approach We started with strategic sessions with the Gerbera Unitedteam. These sessions explored Gerbera United's distinctive story. What do you stand for and what are you going for? Why should your target audience choose you? How do you stand out from other players in the horticultural sector? These insights were validated and refined through interviews with employees and customers. recognizable visual identity Once the brand positioning was established, the brand promise was developed and the brand identity was updated while maintaining brand recognition. Uniqueness in text, design, and photography creates the recognizable Gerbera United visual identity . new website The new website provides visitors with the necessary information, scrolls smoothly on mobile devices, is easy to maintain through the user-friendly CMS, and tells the story of Gerbera United in all its facets. result With a clear strategy, distinctive story, recognizable brand identity , and customer-focused website, Gerbera United is claiming its position in the horticultural sector. The foundation has been laid for continued growth in the future. "With this new brand foundation and the visual translation, we stand out in a challenging market. It shows that we continue to innovate and surprise!" WP van den Berg - Manageme...