About this role
We are recruiting for a Contract Content Designer for a 3 month initial contract, starting ASAP.
The role: Content Designer: GEO and SEO
2 days a week in London, Victoria.
Key ResponsibilitiesContent Systems & StructureDesign content systems that support omnichannel delivery and machine readabilityImplement structured content using metadata, tagging, and schema markupCollaborate with UX, design, and engineering teams to integrate:Headless CMS modelsComponent librariesSEO, GEO & Discoverability
Develop SEO and GEO-informed content frameworksEnsure content is optimised for:Global search visibilityMultilingual marketsLocal relevanceDefine and implement metadata strategies, including:TaxonomiesSchema.org markupEntity taggingAI & LLM Content Optimisation
Model and author content for LLM consumption, ensuring clarity, structure, and contextOptimise content for visibility across AI-powered platforms (e.g. ChatGPT, Google AI Overviews, Perplexity)Apply principles of semantic content design and structured data to future-proof contentPerformance & Optimisation
Partner with analytics, research, and SEO teams to:Measure content performanceImprove intent alignmentIncrease visibility across traditional and generative searchContinuously optimise content based on insights and performance dataGovernance & Delivery
Maintain documentation, governance frameworks, and scalable content modelsEnsure consistency and efficiency across content operationsCreate and manage content aligned to overall strategyAuthor and manage content within Contentful CMSMust-Have Skills
7+ years’ experience in Content Design, UX Writing, or Content StrategyStrong expertise in SEO fundamentals and modern semantic searchExperience working with global content (GEO) and localisation workflowsComfortable working with:Structured contentMetadataHeadless CMS environmentsProven ability to design scalable content systems and patterns (not just write content)Strong ability to articulate content decisions and advocate for:User needsGlobal considerationsExcellent cross-functional collaboration and communication skillsNice to Have:
Experience with schema markup / structured data (JSON-LD)Familiarity with writing content for AI/LLM consumption or retrievalExperience partnering with developers and CMS teams on content model designKnowledge of accessibility (WCAG), plain language, and inclusive designExperience working in complex, multi-market organisationsEqual Opportunities Statement:
We are an equal opportunity employer and welcome applications from all qualified candidates. We actively encourage applications from women, ethnic minorities, and individuals with disabilities. We consider all flexible working arrangements, subject to the requirements of the role. Where reasonable adjustments are needed, we will strive to make changes to accommodate them.