About this role
Rockstar is recruiting for a pioneering agentic AI platform for enterprise accounting, purpose-built to deliver SOX-compliant, real-time close. Our client's founders have experience coming from both sides of the problem, having overseen finance organizations at major tech companies and built critical financial systems at industry leaders. They are a well-funded, venture-backed company supported by top-tier investors and finance executives from renowned technology firms.
Role OverviewThis company is hiring a GTM Engineer to build and own the infrastructure behind its go-to-market motion. This is not a traditional growth marketing or demand gen role.
The candidate will not be managing campaigns or optimizing channels. They will be responsible for building a unified, system-level GTM engine:
defining target accountsidentifying buying signalsenriching and structuring datatriggering the right actions at the right timecontinuously improving conversion through experimentationThis role sits at the intersection of growth, RevOps, and data engineering. The candidate will operate as the system owner of pipeline generation.
Key ResponsibilitiesTAM Mapping and Targeting Strategy: Define and maintain the addressable account universe. Build ICP models, account scoring frameworks, segmentation logic, and tiering to ensure GTM efforts focus on the highest-fit, highest-intent accounts.Signal Detection and Intent Monitoring: Build systems to monitor first-party, second-party, and third-party signals across the TAM. Identify buying triggers such as job changes, hiring patterns, category engagement, website activity, partner referrals, and lookalike account behavior, then operationalize them into timely GTM actions.Account-Based GTM Infrastructure: Design and build the core infrastructure behind the account-based motion, including targeting workflows, enrichment pipelines, trigger-based prospecting systems, and lifecycle automations that support a sales-led GTM model.Systematic Pipeline Generation: Build scalable outbound and pipeline generation systems from scratch: enrichment logic, signal-triggered campaigns, AI-assisted personalization, routing logic, and human review checkpoints, all tied to a single output: qualified pipeline.Tiered GTM Workflows: Design differentiated workflows for Tier 1, Tier 2, and Tier 3 accounts. Build systems that support deeper personalization and multi-threading for high-priority accounts, while enabling efficient automation and scaled touches across the broader account base.Outbound Infrastructure: Own the technical backbone of the outbound motion, from account research and enrichment waterfalls to prospecting logic, sequencing infrastructure, and workflow automation.Lifecycle Automation: Build full-funnel lifecycle systems that connect signals, account stages, outreach, and follow-up motions across marketing and sales. Ensure accounts move intelligently through the funnel based on behavior, fit, and engagement.Tech Stack Ownership: Evaluate, implement, and optimize the GTM tool stack across data enrichment, sequencing, CRM, website tracking, routing, and automation. Build a tightly integrated system that is reliable, flexible, and high leverage.Data Integrity and Systems Reliability: Own data quality end-to-end. Build and maintain enrichment logic, deduplication rules, sync architecture, and system hygiene so the GTM engine runs on accurate, trustworthy data.Experimentation and Performance Analytics: Run hypothesis-driven experiments across targeting, signals, workflows, and sequencing. Build reporting that surfaces which signals, systems, and motions are generating pipeline so the team can invest more in what works.Cross-Functional Feedback Loops: Build feedback loops between sales, marketing, and RevOps that continuously improve ICP targeting, scoring, messaging, and workflow design. Use closed-won/lost data, rep feedback, and engagement patterns to refine the system over time.
About You3–6 years in growth, GTM systems, RevOps, or similar roles in B2B SaaSExperience building GTM systems from scratch, not just maintaining themStrong understanding of sales-led growth and pipeline mechanics
You AreSystems-first — you think in workflows, not campaignsAI-native — tools like Claude, Clay, and ChatGPT are core to how you workHighly data fluent — comfortable with enrichment, scoring, and experimentationTechnical — you can build complex systems without relying on engineeringCommercially sharp — you understand how your work translates to revenueFast and scrappy — you ship quickly and iterate based on results
What you've likely doneBuilt enrichment pipelines, scoring models, and outbound systemsWorked with tools like Clay, HubSpot, Salesforce, Apollo, ClearbitDesigned workflows that convert signals into pipelineRun structured experiments to improve conversion
Strong plusRevOps experience or deep understanding of revenue systemsExperience working with first-, second-, and third-party signalsFamiliarity with APIs, integrations, or automation toolsAbility to write SQL, Python, or JavaScriptExperience selling into enterprise or finance personas
What this role is notNot a demand gen roleNot a paid ads or SEO roleNot a content roleYou are building the system behind growth, not running the channels.
Why Join UsBuild growth infrastructure from scratch at a company with a clear ICP and strong product-market fitWork with a world-class team of engineers, finance leaders, and investors who are reshaping enterprise accountingJoin an AI-native company where AI is core to how we build and operateCompetitive salary, equity, and benefits (401k, unlimited PTO)