About this role
Rockstar is recruiting for a pioneering enterprise software company that is the first to develop an agentic AI platform for enterprise accounting, purpose-built to deliver SOX-compliant, real-time close. The founding team has deep experience from both sides of the problem, having overseen finance organizations at major tech companies and built critical financial systems at industry leaders like Twitter and Netflix. The company is exceptionally well-funded, having recently raised a significant seed + series A round from top-tier investors and is backed by respected finance leaders from some of the most innovative companies in the world.
The RoleThis company is hiring a Growth Marketing Lead to build and scale its pipeline engine.
This is a hands-on, builder-operator role. The successful candidate will own channels, run campaigns, build programs, and drive pipeline. They will set strategy, execute across multiple channels, and continuously test and iterate to find what works. The company is looking for a generalist growth marketer with strong fundamentals across demand generation, marketing ops, and analytics, with deep expertise in at least one core area (paid acquisition, lifecycle/email, ABM, SEO, or CRO).
The audience is controllers and senior accounting leaders at mid-market and enterprise companies. They are pressed for time, skeptical of hype, and responsible for high-stakes financial workflows. The job is to break into these accounts and generate pipeline through thoughtful, well-executed, multi-channel programs.
What you’ll doOwn pipeline generation across channels: paid acquisition, email/lifecycle, content syndication, events, and account-based programsBuild and execute multi-channel demand generation campaigns targeting enterprise accountsDevelop and run account-based marketing programs (ABM / ABX) to engage ICP accounts and buying groupsOwn lifecycle marketing, including nurture sequences and conversion flows across the funnelOwn website performance and conversion rate optimization across landing pages, forms, and on-site experiencesRun high-velocity experiments across channels, messaging, audiences, and formats with a bias toward speedIdentify what drives pipeline, double down on what works, and quickly kill what doesn’tOwn campaign tracking, attribution, and reporting in partnership with GTM engineering / RevOpsSet goals, manage budgets, prioritize initiatives, and report on performance across pipeline and revenuePartner closely with content, product marketing, GTM engineering, and sales to ensure alignment across all GTM efforts
About you4–8 years of experience in demand generation, growth marketing, or GTM roles in B2B SaaSBreadth across growth marketing with depth in one or more areas: paid acquisition, lifecycle/email, ABM/ABX, SEO, CRO, or marketing opsExperience owning pipeline and executing campaigns across multiple channelsStrong understanding of marketing ops and analytics, including tracking, attribution, and funnel performanceComfortable working with data and systems, and partnering with RevOps / GTM engineeringAI-native in your workflow and comfortable using modern marketing tools to execute faster and betterHigh quality bar with strong taste and customer-first thinkingStrong experimentation mindset: you test, learn, and iterate continuouslyStrategic and scrappy: you can set direction while also executing hands-onOrganized and self-directed in an early-stage environment where you are building from zero
Must-havesExperience at an early- to growth-stage startup (not just executing against an established playbook)Experience building and running multi-channel demand generation programsStrong understanding of account-driven GTM and pipeline generationExperience managing paid campaigns and performance marketing channelsExperience building and optimizing lifecycle / nurture programsStrong understanding of marketing ops fundamentals and campaign measurementAbility to clearly articulate what campaigns you’ve run, what worked, and what you learned
Strong plusExperience selling to enterprise or finance / accounting personasExperience running ABM / ABX programsExperience working closely with sales on account-driven campaignsExperience with tools like HubSpot, Clay, and AI-native ABM stackStrong point of view on modern B2B demand generation and growth strategy
Why this role mattersThe company has a clear ICP, strong product, and early traction. Now it needs to build a repeatable demand engine that consistently generates pipeline.
Most companies either over-index on channels or over-index on systems. This role sits in the middle: owning channels, running campaigns, and driving pipeline, while working closely with GTM engineering to build a scalable foundation. This role will define how the company grows.
Why join usImpact from day 1: You’ll own and scale the demand generation engine.Autonomy: High-agency environment. Ship fast, iterate faster, and own results end-to-end.Join an AI-native company where AI is core to how we build and operateCompetitive salary, equity, and benefits