About this role
About Our Client
Our client provides a leading marina management platform serving entertainment attractions and venues across the waterfront industry. Our client's software powers dock operations, reservations, billing, and guest experiences for marinas nationwide.
Our client is building a modern revenue engine to match their ambitions — and this role is at the center of that transformation.
The GTM Engineer is a hybrid builder–operator who designs and maintains the technical infrastructure that powers our client's software's revenue engine. Rather than manually running sales and marketing operations, you’ll build systems that automate, scale, and optimize them. You’ll sit at the intersection of engineering, data, and go-to-market strategy — turning workflows that take hours into systems that run in seconds. In short: you don’t just run the playbook — you build the machine that runs it.
Working cross-functionally with Sales, Marketing, Product, and Professional Services. You’ll be embedded within the revenue team but operate with significant autonomy — think of yourself as the engineering arm of the go-to-market organization.
Collaborates With Sales (SDRs, AEs), Marketing, Product, Data, Professional Services, Product Manager, Sales, Marketing Lead.
The successful candidate will be based anywhere in Canada, working in a remote work model!
What your day will look like:
Sales Automation and Productivity
Build and maintain tools that dramatically increase SDR and AE productivity across the full sales cycleDesign automated lead enrichment pipelines that append firmographic, technographic, and intent data to inbound and outbound leads in real timeBuild prospecting automation workflows that surface high-fit accounts based on ICP criteria and buying signalsArchitect CRM workflow automations in HubSpot to enforce pipeline hygiene, automate stage progression, and trigger internal notificationsDevelop AI-driven outbound messaging sequences that personalize at scale using prospect-specific contextCreate meeting booking automation to reduce scheduling friction and increase connect ratesGrowth, Infrastructure and Pipeline Generation
Create the systems that generate and nurture a pipeline without constant manual interventionBuild automated outbound campaign engines that execute multi-channel sequences (email, LinkedIn, phone) on a defined cadenceDevelop AI-generated personalized outreach at scale, adapting messaging to prospective industry, role, and stageImplement data scraping and lead sourcing workflows to build targeted prospect lists from public data sourcesCreate trigger-based prospecting systems (e.g., a marina raises funding or announces expansion → AI detects → personalized outreach generated → SDR notified)Support product-led growth workflows that convert trial users into qualified pipelineAI-Powered GTM Leverage
AI across the revenue stack to give our client's software an outsized competitive advantage in speed and personalizationBuild and manage AI SDR assistants that handle initial prospect engagement, qualification, and handoffDevelop AI-generated demo environments and personalized demo prep packetsCreate AI proposal and SOW generation tools that reduce deal cycle timeImplement AI call summary and coaching workflows that feed insights back into the sales processBuild AI-based prospective research tools that deliver actionable account briefs before every callData and Revenue Analytics
Build the dashboards and models that give leadership real-time visibility into revenue performanceDesign pipeline analytics dashboards that track stage velocity, conversion rates, and bottlenecksBuild and refine lead scoring models that prioritize the highest-value opportunities for salesImplement end-to-end conversion tracking across marketing and sales touchpointsCreate experimentation analysis frameworks to measure the impact of GTM testsDevelop attribution systems that connect marketing spending to closed revenueExperimentation and Rapid Growth Testing
Run a high-velocity experimentation program that continuously improves GTM performanceTarget: 10–20 experiments per monthTest different ICP segments to identify under-penetrated verticals within the marina and entertainment industryA/B test outreach messaging across channels, personas, and value propositionsRun pricing and packaging experiments in collaboration with product and financeOptimize the demo → POC → close conversion funnel with structured tests and measurementDocument findings in a shared experiment log to build institutional knowledgeTech Stack and Tools:
You’ll be expected to work fluently across the following (or equivalent) tools:
Category Tools CRM and Sales Engagement HubSpot (primary), Salesforce familiarity a plusEnrichment and Prospecting ZoomInfoAI and LLMs OpenAI APIs, Claude, custom AI workflowsData and Analytics SQL, Looker / Metabase / HubSpot reporting, Google SheetsOutreach and Sequencing HubSpot Sequences, Outreach, or equivalentDev and Scripting Python, JavaScript/Node.js, REST APIsRequirements
About You:
3+ years of experience in revenue operations, sales engineering, growth engineering, or a technical GTM roleHands-on proficiency building automations in CRM platforms (HubSpot strongly preferred)Working knowledge of APIs, webhooks, and integration platforms (Zapier, Make, or custom code)Experience implementing AI/LLM-powered workflows in a business contextStrong analytical skills with the ability to build dashboards and interpret pipeline dataBias toward action: you ship fast, measure results, and iterateExcellent cross-functional communication — able to translate between sales, marketing, and engineeringExperience in B2B SaaS, ideally selling into niche or vertical marketsBackground in the marina, attractions, hospitality, or venue management spaceProficiency in Python or JavaScript for building custom tools and scriptsFamiliarity with Clay, Apollo, or similar enrichment and prospecting platformsTrack record of running structured growth experiments with measurable outcomesFluent in English, both written and verbal, is essentialLegally authorized to work in CanadaBenefits
Why Our Client
Ground-floor opportunity to build the entire GTM technical infrastructure from scratchDirect impact on revenue — your systems will power every dollar of new businessWork alongside a leadership team that values speed, experimentation, and automation-first thinkingCategory-defining SaaS platform in a vertical with massive, untapped potentialAutonomy to choose your tools, design your systems, and own the outcomes