About this role
Remote | Full-Time
About the RoleWe’re looking for a Head of Digital Growth to take full ownership of our online growth engine—driving revenue across acquisition, retention, and conversion.
This is a hands-on leadership role, not just strategy. You’ll be directly involved in executing, testing, and scaling initiatives across channels while building a cohesive, full-funnel growth system.
You’ll work at the intersection of performance marketing, ecommerce, and lifecycle marketing, aligning efforts into a unified strategy that delivers measurable business impact.
What You’ll DoOwn Growth Strategy & Execution Develop and execute full-funnel growth strategies across paid, organic, and retention channels Identify and prioritize high-impact growth opportunities across the customer journey Build and manage a structured experimentation roadmap Continuously test, iterate, and scale winning initiatives Channel Ownership Oversee performance across: Paid media (Meta, Google, TikTok) Email & SMS lifecycle marketing Ecommerce conversion (CRO) Ensure alignment across acquisition, conversion, and retention strategies Optimize performance across the entire customer lifecycle Data & Performance Track and optimize key metrics: CAC LTV ROAS CVR Build dashboards and reporting frameworks to monitor growth performance Use data insights to drive decisions and experimentation Team Collaboration Collaborate closely with teams across email, ecommerce, and creative Support execution of growth initiatives when needed Help guide and scale the growth function as the team expands
What Success Looks Like Scalable, repeatable growth across acquisition and retention channels Improved CAC efficiency and stronger LTV performance Stronger unit economics across the funnel Clear experimentation roadmap with consistent testing cycles Tight alignment across performance marketing, lifecycle, and CRO
What We’re Looking For
Requirements
Must-Have Proven track record driving measurable growth for ecommerce or DTC brands Strong full-funnel expertise: Paid acquisition Lifecycle/retention marketing Conversion rate optimization (CRO) Highly data-driven with strong analytical thinking Experience running experiments end-to-end Hands-on operator mindset (you execute, not just strategize) Nice-to-Have Experience managing or mentoring cross-functional growth teams Experience scaling brands in competitive ecommerce categories Strong understanding of creative strategy and performance testing Familiarity with attribution models and experimentation frameworks
Tools & Tech Stack Paid Media: Meta Ads, Google Ads, TikTok Ads Ecommerce: Shopify (or similar platforms) Analytics: Google Analytics, attribution tools, performance dashboards