About this role
Job Title: Marketing Specialist
Type: Full-time; Remote
Schedule: US Time zone
Industry: Social commerce
About the Role:We are looking for a hands-on Marketing Specialist to support day-to-day execution across social media, content creation, paid advertising campaigns, and product marketing initiatives for a fast-growing AI-powered platform operating in the creator economy and social commerce space.
This role is ideal for someone early in their marketing career who enjoys working in a startup-style environment and wants to grow their skills across multiple channels while contributing directly to execution and performance.
Key Responsibilities:Social Media ExecutionExecute social media content across platforms such as TikTok, LinkedIn, and XAssist with maintaining structured content calendars aligned with growth goalsSupport short-form video production and publishing workflowsMonitor engagement metrics and report performance insightsHelp optimize posting cadence and content performance
Content Creation & SupportAssist in executing a consistent multi-channel content strategyTranslate product features into clear, educational, and conversion-focused contentSupport development of: ○ short-form videos ○ carousels ○ product explainers ○ insight-driven posts ○ creator economy commentaryCollaborate with internal stakeholders to gather content inputs and messaging direction
Paid Advertising SupportAssist with launching and managing paid campaigns across platforms such as: ○ TikTok ○ Meta ○ LinkedIn ○ Google (optional but beneficial)Support testing creatives, audiences, and messaging variationsMonitor campaign performance and prepare reporting summariesHelp improve acquisition efficiency through structured experimentation
Product Marketing SupportAssist with the execution of go-to-market support for new feature releasesHelp communicate product capabilities clearly to agencies and e-commerce brandsSupport landing page messaging updates and campaign narrativesContribute to positioning content for AI-driven creator discovery and outreach tools
Growth & ReportingTrack marketing KPIs across social media, content, and paid campaignsAssist with identifying opportunities to improve engagement and acquisition performanceSupport testing initiatives across content formats and messagingContribute to pipeline generation and brand awareness activities
What Success Looks Like in This RoleConsistent execution of social media content aligned with marketing prioritiesReliable support across paid campaign launches and reportingHigh-quality contribution to content production workflowsStrong collaboration with marketing and product stakeholdersContinuous improvement in engagement and campaign performance through testing and iterationRequirements
Ideal Candidate ProfileRequired1–3+ years of experience in social media marketing, content marketing, or digital marketing execution rolesExperience supporting or managing social media accounts for SaaS, creator economy, or e-commerce brands (preferred but not required)Exposure to paid acquisition campaigns (Meta, TikTok, LinkedIn, or Google)Ability to create or coordinate short-form content productionStrong organizational and execution skillsComfortable working in a fast-paced startup environment