About this role
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Role Summary
The Senior Market Development Executive (SMDS) is responsible for supporting market development activities, marketing execution, and expanding the UCC/Surgery portfolio. The role focuses on Go-To-Market implementation, new product launches, customer and KOL engagement, and support for tender and product registration activities. A critical pillar of this role is market development for Surgery, Endourology, and Targeted Temperature Management, requiring strong analytical capability, stakeholder corporation, and executional excellence in Vietnam's complex healthcare environment.
Job Responsibilities:
I. Market Development & Field Execution
Conduct market mapping, hospital segmentation, and customer profiling within the assigned territoryExecute Go-To-Market plans for new product launches under BDM guidanceSupport market development through clinical education programs, workshops, and seminarsCollect market insights and identify unmet clinical needs II. Marketing Execution & Product Support
Support development and execution of marketing programs and promotional activitiesPrepare product technical documents, clinical materials, and tender specificationsDeliver product training to internal teams, distributors, and customersEnsure consistent product messaging in collaboration with Marketing and Clinical teams III. Customer & Territory Management
Manage assigned territory and develop relationships with hospitals, key customers, and KOLsExecute regular customer visit plans and build business opportunities pipelineSupport key account strategies for priority hospitals IV. Tender, Registration & Market Access Support
Support strategy for tenderCoordinate product registration activities with relevant stakeholdersSupport reimbursement and insurance-related initiatives, if assignedMonitor healthcare regulations and policies related to medical devices V. Reporting & Data Analysis
Track and report territory performance and key activitiesPerform basic data analysis on sales, tenders, and market trendsProvide insights to BDM for strategic decision-makingUtilize Microsoft Office tools effectively for reporting and analysis Qualifications & Experience
Bachelor's degree in Medical, Pharmacy, Biotechnology, Biomedical Engineering, Business or related fieldsMBA is a plusMinimum 3-5 years of experience in medical devices or healthcare industry, experience working in multinational or leading local healthcare companies is preferredExperience in marketing, market development, or product management, have experience related to RA/Market Access in Vietnam is advanceHave experience in new product launchesUnderstanding of medical device tender and registration processes in Vietnam, Knowledge of reimbursement and health insurance processes is an advantage Key Competencies
Strong marketing execution capabilityHigh learning agility with ability to understand technical and clinical productsStrong customer relationship and stakeholder management skillsAnalytical and data-driven mindsetProactive, hardworking, enthusiastic, and eager to learnHonest, responsible, and results-orientedStrong teamwork and ability to work independentlyFluent English in speaking, listening, reading, and writing; translation ability is a plusProficient in Microsoft Office (Excel, PowerPoint) and data analysis Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visithttps://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
VNM Hanoi City
Additional Locations
Work Shift