About this role
About Workato
Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato's cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more, visit www.workato.com
Why join us?
Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley, please submit an application. We look forward to getting to know you!
Also, feel free to check out why:Business Insider named us an "enterprise startup to bet your career on"Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the worldDeloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North AmericaQuartz ranked us the #1 best company for remote workersResponsibilities
We are looking for an exceptional Partner Marketing Manager to join our growing team. In this role, you will be involved in developing and executing our partner marketing strategy across the North America partner ecosystem, including systems integrators (SIs) and GSIs spanning the to, through, and with partner motions.
In this role, you will also be responsible to:Support North America partner marketing strategy and annual joint marketing plan with sales, marketing, and partner leadership, including target verticals, use cases, and mutual pipeline commitmentsPlan and execute co-marketing campaigns and partner-facing content with System Integrator Partners to drive pipeline and awarenessOwn a clear Market Development Fund (MDF) operating model (intake, prioritization, budget allocation, approvals) and invest in the activations that produce the highest ROISupport planning and execution of Workato's partner-facing events (Partner Kick Off, Partner Day, Partner Advisory Board)Track and report on partner marketing performance against ARR, ROI, and pipeline goals, partnering with Sales, Partner, Enablement, and Marketing Ops to keep programs aligned and on scheduleRequirements
Qualifications / Experience / Technical SkillsBachelor's degree in Marketing, Business Administration, or a related field5+ years of marketing experience, ideally within B2B technology, channel marketing, or partner ecosystemsStrong understanding of co-marketing strategies and experience managing partner relationships or alliancesExperience developing marketing content, campaigns, enablement materials, and event programsProven ability to plan and execute partner-driven events and initiativesStrong analytical mindset with experience measuring campaign performance, tracking ROI, and optimizing marketing programsSoft Skills / Personal CharacteristicsExcellent communication and interpersonal skills, with the ability to build trusted relationships with partners, customers, and internal stakeholdersAbility to work independently, take ownership, and proactively drive initiatives from concept through executionStrong project management and organizational skills, with the ability to prioritize competing deadlinesComfortable operating in a dynamic environment with evolving prioritiesAbility to collaborate effectively across marketing, sales, operations, and partner teams(REQ ID: 2906)