About this role
Job Description: Must-Have Skills Salesforce Data Cloud Expertise
• Hands-on experience with Salesforce Data Cloud implementation and administration. • Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets • AI-driven segmentation, propensity modeling, and Next Best Action use cases. • Predictive audiences for churn, cross-sell, upsell, and customer lifetime value. • Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.
Data & Technical Skills
• Strong SQL proficiency. • Understanding of customer data architecture and Customer 360 concepts. • Experience with APIs, ETL processes, and data integrations. • Data validation, troubleshooting, and governance experience. • Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage.
Marketing & CX Understanding
• Knowledge of customer journeys, lifecycle marketing, and personalization. • Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media.
Good-to-Have Skills
• Integration with Google Ads, Meta, DV360, and other activation platforms. • Experience with data lake and data warehouse. • Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms. • Familiarity with MC Next set-up.
Preferred Certifications
• Salesforce Certified Data Cloud Consultant • Salesforce Marketing Cloud Consultant • Salesforce AI Associate
Ideal Candidate: A expert who can independently build identity resolution frameworks, create actionable audiences, and activate customer data to drive personalization and business outcomes.
Location: India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park Brand: Merkle Time Type: Full time Contract Type: Permanent