About this role
ILIA is looking for a dynamic and results-driven Paid Media Associate with a strong analytical mindset and a creative eye for performance ads. This role will partner closely with internal teams and external agency partners to ensure seamless campaign execution, strong cross-functional alignment, and continuous performance improvement across channels. You will play a critical role in bringing strategy to life, owning executional workflows, supporting testing initiatives, and ensuring campaigns, creative, and landing experiences are delivered with precision and speed. This is a hybrid position open to candidates based in Los Angeles or Orange County, CA. Responsibilities Campaign Execution & Agency Management Support day-to-day execution of paid media campaigns in partnership with external agency across paid social, search, CTV, affiliate, and emerging platforms. Own campaign QA processes, ensuring accuracy across targeting, tracking, creative, and landing page alignment prior to launch. Act as a key point of contact for agency coordination, ensuring timelines, deliverables, and performance expectations are clearly communicated and met. Monitor campaign pacing and spend-to-plan, flagging risks and coordinating adjustments with agency and internal stakeholders. Cross-Functional Coordination & Asset Management Partner with creative, brand, and digital teams to ensure all assets are delivered on time and aligned with campaign strategy and channel requirements. Own the trafficking and organization of creative assets across campaigns, ensuring proper versioning, naming conventions, and usage. Support ad and landing page briefing processes, translating performance insights and campaign needs into clear, actionable briefs. Ensure alignment between media strategy, creative execution, and landing page experience across all campaigns. Creative Strategy & Testing Execution Support the development and execution of the creative testing roadmap, including coordinating new concepts, iterations, and asset refreshes. Partner with internal teams and agency to operationalize A/B tests across audiences, messaging, formats, and landing pages. Track creative performance and synthesize insights to inform future briefs and broader creative strategy. Support the execution of the landing page testing roadmap across key paid traffic drivers. Contribute to broader growth testing initiatives by helping operationalize experiments and track results. Affiliate & Partner Support Support day-to-day operations of the affiliate program, including partner onboarding, campaign setup, and performance tracking. Coordinate with partners and internal teams to execute campaigns, promotions, and activations. Monitor affiliate performance and surface insights to inform optimization opportunities. Reporting, Analytics & Tracking Own regular performance reporting across channels, highlighting key trends, insights, and areas of opportunity. Partner with analytics and agency teams to ensure accurate tracking, attribution, and data integrity across platforms. Proactively identify and troubleshoot tracking or data discrepancies across media and site performance. Support development of dashboards and reporting frameworks to improve visibility into performance.