About this role
We are looking for a data-driven specialist to launch and optimize curated programmatic deals, analyze performance, and provide actionable insights to sales and management. Responsibilities Launch, manage, and optimize curated deals across SSP platforms, including Microsoft Curate, OpenX, PubMatic, and Index Exchange. Create and maintain advertiser and agency allowlists and blocklists, as well as audience segments. Prepare platform reports, monitor deal performance, and track progress against agreed goals. Analyze platform and client data, test buying strategy hypotheses, and recommend opportunities to improve performance. Support the development and testing of research hypotheses, interpret results, and provide clear, actionable summaries to sales teams and management. Collaborate with the sales team on a day-to-day basis by providing forecasts, performance insights, and operational support. Use planning and forecasting tools available within advertising platforms to support campaign and deal decisions. Contribute to the continuous improvement of internal processes, documentation, and the company knowledge base.