About this role
Join us as <span style="font-size:15px;font-family:Aptos, sans-serif;">Hi! We’re looking for a…</span><br><br><span style="font-size:27px;font-family:Aptos, sans-serif;color:#C3CAAB;">Brand </span><span style="font-size:27px;font-family:Aptos, sans-serif;color:#C3CAAB;">Marketing Intern</span><br><br><p style="margin:0cm;"><span style="font-size:15px;font-family:Aptos, sans-serif;color:#C3CAAB;">Focus on Design and Online Marketing.</span><br><span style="font-size:15px;font-family:Aptos, sans-serif;color:#C3CAAB;">Make conscious travel The Usual.</span></p> The role <p style="margin:0cm;"><span style="font-size:15px;font-family:Aptos, sans-serif;color:#121317;">At <strong>The Usual</strong>, we are not just building hotels, we are building a brand that inspires more conscious travel. We combine beautiful design, genuine hospitality and sustainability to create places where guests, locals and our teams feel at home.</span></p><p style="margin:0cm;"><span style="font-size:15px;font-family:Aptos, sans-serif;color:#121317;"> </span></p><p style="margin:0cm;"><span style="font-size:15px;font-family:Aptos, sans-serif;color:#121317;">We currently operate hotels in Rotterdam and Brussels, with our third hotel in Florence opening in Q1 2027. </span><span style="font-size:15px;font-family:Aptos, sans-serif;color:#121317;">And we are just getting started, with several exciting European locations already in the pipeline. </span></p><p style="margin:0cm;"><span style="font-size:15px;font-family:Aptos, sans-serif;color:#121317;"> </span></p><p style="margin:0cm;"><span style="font-size:15px;font-family:Aptos, sans-serif;color:#121317;">To support our growing brand, we are looking for a Brand Marketing Intern with a passion for <strong>social media, graphic design, content creation </strong>and <strong>digital marketing</strong></span><span style="font-size:15px;font-family:Aptos, sans-serif;color:#121317;">. If you recognize yourself in this, we would love to meet you!</span></p> What you'll bring to the table <p style="margin:0cm;"><span style="font-size:15px;font-family:Aptos, sans-serif;">As part of our Brand Marketing team, you will help bring The Usual to life across our digital channels and guest touch points. You will work closely with our Digital Marketing Manager, </span><span style="font-size:15px;font-family:Aptos, sans-serif;">Creative Content Creator & PR Manager and Graphic Designer & Partnership Coordinator.</span></p><p style="margin:0cm;"><span style="font-size:15px;font-family:Aptos, sans-serif;"> </span></p><p style="margin:0cm;"><span style="font-size:15px;font-family:Aptos, sans-serif;">No two days are ever the same. During your internship you will focus on: </span></p><ul style="list-style-type:disc;margin-left:26px;"><li><span style="font-family:Aptos, sans-serif;font-size:15px;">Create engaging content for </span><span style="font-family:Aptos, sans-serif;font-size:15px;">Instagram, TikTok, LinkedIn and other digital channels.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;">Design visuals for online, print and in-house communication.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;">Capture photo and video content and edit it into inspiring social content.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;">Keep our website up to date and support content translations.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;">Help develop newsletters, guest communications and other marketing campaigns.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;">Build and maintain marketing calendars.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;">Cover events and create live content from our hotels.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;">Visit our hotel locations to gather stories, interview colleagues and guests, and create authentic brand content.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;">Support partnerships, PR activities and community-building initiatives.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;">Contribute ideas that help strengthen and grow</span></li></ul><span style="font-family:Aptos, sans-serif;font-size:15px;"><br></span><p style="margin:0cm;"><strong><span style="font-size:15px;font-family:Aptos, sans-serif;">Who are you?</span></strong></p><p style="margin:0cm;"><span style="font-size:15px;font-family:Aptos, sans-serif;"> </span></p><p style="margin:0cm;"><span style="font-size:15px;font-family:Aptos, sans-serif;">You're someone who loves being creative and isn't afraid to bring new ideas to the table. You enjoy working in a collaborative environment and are excited by the energy of a growing international company.</span></p><p style="margin:0cm;"><span style="font-size:15px;font-family:Aptos, sans-serif;"> </span></p><p style="margin:0cm;"><strong><span style="font-size:15px;font-family:Aptos, sans-serif;">Your superpowers</span></strong><span style="font-size:15px;font-family:Aptos, sans-serif;">:</span></p><ul style="list-style-type:disc;margin-left:44px;"><li><span style="font-family:Aptos, sans-serif;font-size:15px;color:#000000;">Curious by nature and eager to learn.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;">Creative with an eye for design and storytelling.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;">Passionate about social media and up-to-date with the latest trends.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;color:#000000;">Organized and able to manage multiple projects at once.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;color:#000000;">Open-minded, internationally oriented and excited to work with different cultures.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;color:#000000;">Interested in sustainability, hospitality and brand building.</span><span style="font-family:Aptos, sans-serif;font-size:15px;"> </span></li></ul><p style="margin-top:0cm;margin-right:0cm;margin-bottom:0cm;margin-left:54pt;"><span style="font-size:15px;font-family:Aptos, sans-serif;"> </span></p><p style="margin:0cm;"><strong><span style="font-size:15px;font-family:Aptos, sans-serif;">What we're looking for</span></strong></p><p style="margin:0cm;"><strong><span style="font-size:15px;font-family:Aptos, sans-serif;"> </span></strong></p><ul style="list-style-type:disc;margin-left:26px;"><li><span style="font-family:Aptos, sans-serif;font-size:15px;">You are currently studying Marketing, Communications, Graphic Design or a related programme.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;">Strong design skills and confidence using Photoshop, Illustrator, InDesign, Figma and Canva.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;">You enjoy writing and creating content for different audiences and channels.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;color:#000000;">You're comfortable creating and editing photo and video content using tools such as CapCut or similar.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;color:#000000;">You understand how to adapt and distribute content across different channels. While Instagram and TikTok are our main platforms, you'll also help create content for Pinterest, YouTube Shorts, LinkedIn, newsletters and our website.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;">Fluent in English, both written and spoken. </span><span style="font-family:Aptos, sans-serif;font-size:15px;">Dutch is a plus.</span><span style="font-family:Aptos, sans-serif;font-size:15px;"> </span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;">You can confidently communicate with colleagues, guests and external partners.</span></li></ul><span style="font-family:Aptos, sans-serif;font-size:15px;"><br></span> What's in it for you? <br><ul style="list-style-type:disc;margin-left:44px;"><li><span style="font-family:Aptos, sans-serif;font-size:15px;color:#242424;background:#FFFFFF;">€500 internship allowance per month (based on a full-time internship).</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;">Hybrid working with Amsterdam as your home base (3 office days per week).</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;">Extra volunteer days to support causes you care about.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;">Hands-on experience within a fast-growing international hospitality brand.</span></li><li><span style="font-family:Aptos, sans-serif;font-size:15px;">An inspiring workplace where sustainability, design and hospitality come together.</span><span style="font-family:Aptos, sans-serif;font-size:15px;"> </span></li></ul> How we work <p style="margin:0cm;text-align:justify;"><br></p><p style="margin:0cm;text-align:justify;"><strong><span style="font-size:15px;font-family:Aptos, sans-serif;">Why The Usual?</span></strong></p><p style="margin:0cm;text-align:justify;"><strong><span style="font-size:15px;font-family:Aptos, sans-serif;"> </span></strong></p><p style="margin:0cm;"><span style="font-size:15px;font-family:Aptos, sans-serif;">We believe the people create brands. That's why we invest in your ideas, your growth and your ambitions. At The Usual you'll have the freedom to experiment, learn and help shape the future of a hospitality brand that's doing things differently.</span></p><p style="margin:0cm;"><span style="font-size:15px;font-family:Aptos, sans-serif;"> </span></p><p style="margin:0cm;"><span style="font-size:15px;font-family:Aptos, sans-serif;">If you're looking for an internship where you can make a real impact, build your portfolio and grow alongside an ambitious European brand, we'd love to hear from you.</span></p> Contact information <p style="margin:0cm;"><span style="font-size:15px;font-family:Aptos, sans-serif;">Questions? Feel free to reach out to <strong>Aniek Holland</strong> via </span><a href="mailto:[email protected]"><strong><span style="font-size:15px;font-family:Aptos, sans-serif;">[email protected]</span></strong></a><span style="font-size:15px;font-family:Aptos, sans-serif;">.</span></p>