About this role
Position Summary
The Digital Marketing Intern is a role focused on the Matrox website and digital marketing strategies. Reporting to the Digital Marketing Manager, you'll work cross-functionally in a fast-paced environment and with different stakeholders to assist the team in their day-to-day activities ensuring optimization of digital channels, implementing strategies that drive traffic and conversions, and measuring results.
Responsibility
• Scope and execute Matrox website changes and examine web traffic patterns, looking to improve user experience and maximize conversions.
• Monitor website health, address issues in a timely fashion, and work with the IT web team to optimize performance and backend SEO and exploit technical opportunities.
• Conduct keyword research, track page rankings and analyze competitive landscape, highlighting potential opportunities and working with the content team to implement changes.
• Assist with structure data (schema markup) implementation where applicable and monitor results.
• Create reports in Google Analytics 4 and Looker Studio to measure performance of SEO efforts and other marketing initiatives and campaigns, tracking progress on a regular basis and assessing against KPIs.
• Assist the team with other digital marketing initiatives as needed.
Qualifications
• Bachelor or master's degree student in Marketing or a related field.
• Superior organization skills: must be able to direct multiple initiatives simultaneously and be responsive to internal and external constraints and inter-dependencies.
• Self-starter with strong attention to detail.
• Strong analytical and computer skills (experience with any of the following will be considered an asset: website programming or use of a CMS, Google Analytics, Google Ads, Google Data Studio, YouTube, LinkedIn, Twitter, Salesforce, HubSpot, Marketo, databases, Excel).