About this role
As a Key Account Executive, you will play a critical role in expanding the company's pet food brand presence in the retail market by managing relationships with key modern trade chains, negotiating with buyers, and driving sales growth. This role is responsible for developing and executing plans to increase brand visibility, secure optimal shelf space, and strengthen partnerships with major retailers while working closely with the sales, marketing, and supply chain teams to ensure the successful execution of sales strategies and promotions. The primary objective is to build long-term relationships with retail partners to grow sales and market share in line with the company's strategy.
Duties and Responsibilities:
Analyze sales statistic, promotion and trade performance for efficient control of trade promotion budgetNegotiate and control trading term and other commercial agreement with each key accountCommit to achieve agreed sales budget under responsibilityPrepare customer plan and promotion grid with investment budget and evaluation processPrepare quarterly business review with key accountsConduct promotion campaign evaluation, review business plan, year-to-date sales and resolve business issuesAnalyze market information and competitive activities. Identify new business opportunities and make recommendation to gain new businessMaintain good relationship with buyer and support cross functions of each key accountRegular market visit for instore compliance and promotion executionPlanogram and assortment implementationReview marketing and sales reports such as Campaign Evaluation Report, Market Report and Daily Sales Report
Requirements
Must-have Skills / Qualifications:
Education: Bachelor's or Master’s degree in Marketing, or a related fieldExperience: Must have at least 1-2 years working experience in Key account in Modern TradeCategory Experience: Knowledge and experience of FMCG (Petfood is preferable) in Modern Trade key account Technical Skills: Proficient in Microsoft Office; advanced Excel skills are an advantageReporting: Able to prepare and submit reports in English in a timely manner
Core Competencies:
Exemplary communication skills both verbal and written and strong interpersonal skillsGood negotiation skills with well understanding of human individualizationStrategic thinkingGood problem-solving skillCan work well independently with strong self-disciplineCandidate must be able to regularly commute to the office