About this role
Job Location: Global. About The Role: We are seeking a highly experienced Digital Marketing Lead to be accountable for developing and managing the organization's global performance marketing approach across paid digital channels. The Digital Marketing Lead will focus on achieving business growth through customer acquisition, revenue growth, and marketing efficiency using data-informed marketing practices. The Digital Marketing Lead will manage end-to-end campaign planning, implementation, optimization, performance measurement, and reporting across global markets. The ideal candidate must have extensive knowledge of Google Ads, Meta Ads, affiliate marketing, and emerging digital advertising platforms, together with marketing technology, tracking, attribution, and platform integration expertise. The role combines strategic planning with operational excellence while providing guidance and professional development for a high-performing marketing team. 1. Performance Marketing Strategy Develop and manage the global performance marketing strategy in line with business goals. Establish annual, quarterly, and monthly customer acquisition plans across markets. Deliver customer acquisition, revenue growth, and marketing efficiency targets. Create scalable paid media approaches for established and emerging markets. Identify opportunities to expand customer acquisition across digital channels. 2. Campaign Planning and Implementation Manage the complete campaign lifecycle across multiple digital platforms. Establish campaign goals, audience plans, bidding approaches, creative direction, and budget allocation. Optimize campaigns to maximize business outcomes. Monitor campaign results and implement continuous improvements. Conduct A/B testing for creative assets, landing pages, audiences, and bidding approaches to improve outcomes. 3. Paid Media Channel Management Manage planning and implementation across: Google Ads Search Performance Max Display Demand Gen YouTube App Campaigns (where applicable) Meta Facebook Instagram Reels Instant Form campaigns Advantage+ campaigns Additional Channels Affiliate marketing Programmatic advertising Emerging advertising platforms Retail media networks Assess new customer acquisition channels and introduce them where appropriate. 4. Performance Improvement Manage optimization of the customer acquisition journey across channels. Improve campaign effectiveness using data-informed methods. Monitor and optimize: Return on Advertising Spend (ROAS), Cost per Acquisition (CPA), Customer Acquisition Cost (CAC), Cost per Acquisition Opportunity (CPL), Conversion Rate, Revenue, Customer Lifetime Value (LTV), Marketing Return on Investment (ROI) Recommend budget adjustments based on campaign results. 5. Measurement, Attribution and Tracking Manage the digital measurement framework across paid channels. Ensure accurate implementation and maintenance of: GA4 (Google's web measurement platform), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), Server-side tracking UTM governance, Enhanced Conversions. Verify tracking accuracy and address attribution issues. Work with Product and Engineering teams to maintain platform integrations. 6. Marketing Technology Manage implementation and continuous improvement of the marketing technology ecosystem. Introduce automation where appropriate. Assess new marketing technology solutions to improve campaign effectiveness and reporting. Maintain effective integration between advertising platforms, CRM, website, and measurement systems. 7. Reporting and Business Insights Create executive dashboards for campaign performance. Present weekly, monthly, and quarterly performance updates. Produce practical insights from campaign data. Convert findings into suggested actions for business partners. 8. Cross-functional Working Work with Brand, Product, Technology, Measurement, CRM, and Sales teams. Manage relationships with media agencies and external partners. Ensure paid media activities remain consistent with overall business goals.