About this role
Riipen is looking for an Account-Based Marketing Manager to build and execute targeted marketing programs for priority academic accounts. This is a senior individual-contributor role that combines strategy with hands-on execution. Working closely with Sales, you will identify high-potential accounts, engage key stakeholders, and create coordinated campaigns that support pipeline development and revenue growth. You will sit within Demand Marketing and partner with Brand and Communications, Research and Impact, Marketing Operations, and Sales. The right person is comfortable working autonomously while building strong, accountable relationships across Marketing and Sales. This posting is for a vacant position. This role is fully remote and open to candidates in Canada. The base salary range for this role is CAD $100,000–$115,000 annually , based on experience, capabilities, and internal equity. Develop Riipen’s account-based marketing strategy for the academic market. Partner with Sales to define target accounts, account tiers, buying committees, and campaign priorities. Build and execute one-to-one, one-to-few, and one-to-select-many campaigns across email, paid media, content, events, webinars, and sales outreach. Use HubSpot, CRM data, account engagement, and intent signals to identify opportunities and trigger timely marketing and sales actions. Create targeted messaging and campaign briefs in partnership with Brand and Communications. Equip Sales with account insights, relevant content, outreach recommendations, and follow-up plays. Partner with Marketing Operations on segmentation, workflows, scoring, automation, attribution, and reporting. Measure account engagement, stakeholder coverage, meetings, pipeline creation, stage progression, and influenced revenue. Test and refine targeting, messaging, channels, and campaign formats to improve results.