About this role
Job purpose Over the last couple of years, we have upgraded and expanded our marketing automation and CRM capabilities including the implementation of HubSpot CRM platform to complement our technology stack. Many areas of the business have been quick to get involved with using HubSpot and we now support many users across Marketing, Sales, Business Development and Admissions. We are looking for a HubSpot Marketing Executive to support with optimising and further expanding HubSpot’s marketing automation capabilities across all business divisions. You will need to have previous experience with HubSpot, particularly the Marketing and Operations Hubs, to drive continuous development of the platform. You will have strong problem-solving skills and the ability to positively challenge current processes in a constant drive for improvement. We have both low and high consideration products, available at a range of price points. As such, you will need to understand adapting messaging and approach to service a wide variety of customer needs and behaviours. This role will also share responsibility for maintaining training documentation and marketing templates requiring effective communication and relationship building skills. Creation and optimisation of customer nurture journeys from lead capture through to application across B2C and B2B campaigns Maintenance of HubSpot marketing templates (forms, emails, landing pages) ensuring compliance with best practice and data protection Creation and optimisation of automated workflows to improve platform efficiency Creation, maintenance and optimisation of HubSpot reports and dashboards to help stakeholders track KPIs Share responsibility for creating and maintaining thorough training documentation to expand our HubSpot Knowledge Hub and support stakeholders in their use of the platform Support stakeholders with A/B testing and optimisation across emails and landing pages Support the HubSpot Team in planning and executing key projects and team objectives Serve as another point of contact and knowledge for the HubSpot platform Work within HubSpot to ensure data hygiene and GDPR compliance through data management and audience segmentation. Actively seeking ways to improve and expand HubSpot usage Establish productive, professional relationships with a wide range of key stakeholders Perform any other duties commensurate with the role as reasonably required from time to time