About this role
We are seeking a growth-minded Senior CRM Specialist to own and elevate our end-to-end user communication ecosystem. Configuration and management of user communication (push & in-app & email) Collaboration with cross-functional departments and teams (Business Development, Product, Marketing, and Creative Lab) to develop and maintain a consistent content plan Analysis of key network KPIs (ER, IR, LTV) and user lifecycle Regular data analytics, including hypotheses, A/B tests, campaign effectiveness, etc Reporting on region-specific metrics and communication performance Testing of new mechanics and content Exploration of the user database to identify insights and growth opportunities