About this role
We are looking for a Business Transformation Manager to drive end-to-end product lifecycle management, market intelligence, and business performance optimization to accelerate M-KOPA Kenya's growth and competitive position.
This role offers the opportunity to be the strategic architect who shapes how M-KOPA Kenya competes, grows, and wins in an increasingly dynamic market. You'll lead transformational initiatives that optimize product performance, sharpen competitive positioning, and drive operational excellence across M-KOPA Kenya. Combining product strategy, project management, market analysis, and customer intelligence, you'll translate market insights into actionable strategies that deliver measurable business impact. You'll work with talented cross-functional teams across Global Product, Marketing, Operations, Commercial, Sales, Retail, and Customer Care—serving as the strategic bridge between global product direction and Kenya market execution.
About Us
We foster a culture where strategic thinking meets commercial execution. Our team values market intelligence, customer-centric decision-making, and product strategies that create sustainable competitive advantages. You'll be empowered to develop product roadmaps, conduct deep competitive analysis, and champion the Kenya market perspective in global product discussions, working in a dynamic environment where your insights directly shape what products we offer, how we price them, and how we position M-KOPA for sustained leadership across Kenya.
At M-KOPA, our Business Transformation function isn't just about managing products—it's the strategic engine that anticipates market moves before they happen, ensures our product portfolio stays ahead of the competition, and translates customer intelligence into decisions that keep millions of customers choosing M-KOPA.
In this role, you would be responsible for:Product Lifecycle Management
Product Strategy & Planning
Developing comprehensive product strategies informed by market research, competitive intelligence, and customer insights
Creating and maintaining 12-month rolling product roadmaps aligned with business growth objectives
Defining product positioning strategies that differentiate M-KOPA in increasingly competitive markets
Leading product portfolio optimization to maximize market share and profitability
Product Development & Launch
Managing end-to-end product development from concept through launch
Coordinating product testing, pilots, and market validation activities
Orchestrating and collaborating with Customer Care, Retail, Marketing, Sales, and Smartphone teams to ensure seamless product implementation
Developing go-to-market strategies and launch plans for new products and features
Working with supply chain to engage OEM partners and suppliers to secure optimal product terms and specifications
Post-Launch Performance Management
Monitoring product performance metrics including adoption, revenue, margin, and customer satisfaction
Analyzing customer and DSR feedback to identify product improvement opportunities
Driving continuous product optimization based on competitive dynamics and market trends
Leading product lifecycle decisions including enhancements, phase-outs, and repositioning
Cross-Functional Product Leadership
Serving as primary product owner coordinating across Global Product, Marketing, Operations, and Commercial teams
Ensuring alignment between global product strategy and Kenya market execution
Advocating for Kenya market needs in global product development discussions
Facilitating product-related decision-making across organizational boundaries
Market Intelligence & Competitive Strategy
Competitive Intelligence
Establishing and maintaining systematic competitive monitoring processes across all relevant competitors
Conducting in-depth competitive analysis covering product offerings, pricing, promotions, and market positioning
Monitoring competitive threats and opportunities, providing early warning of market shifts
Developing competitive response strategies to counter threats and exploit competitor weaknesses
Assessing competitive landscape dynamics and their implications for M-KOPA's strategy
Market Environment Analysis
Tracking and analyzing legislative changes, regulatory developments, and policy shifts affecting the business
Monitoring macroeconomic factors including FX trends, inflation, and their impact on product economics
Analyzing market trends, consumer behavior shifts, and technology developments
Identifying emerging opportunities and threats in the broader market ecosystem
Strategic Market Positioning
Developing proactive market strategies that anticipate competitive moves rather than react to them
Designing strategic positioning frameworks that create sustainable competitive advantages
Recommending market entry, expansion, or exit strategies based on comprehensive market analysis
Evaluating effectiveness of market strategies and adjusting based on performance data
Customer Intelligence & Insights
Customer Research & Profiling
Developing comprehensive customer profiles, personas, and segmentation frameworks
Conducting customer needs assessments, behavior analysis, and satisfaction tracking
Analyzing customer journey maps to identify pain points and opportunity areas
Researching customer preferences, purchase drivers, and decision-making factors
Advanced Customer Segmentation
Creating sophisticated customer segmentation models based on behavior, needs, and value
Developing targeted customer strategies for each segment
Mapping customer journeys for different segments to optimize touchpoints and experiences
Recommending segment-specific product, pricing, and marketing approaches
Customer-Centric Product Strategy
Translating customer insights into product selection and prioritization decisions
Ensuring product features and specifications align with customer needs and preferences
Validating market fit for new products through customer research and testing
Championing the customer perspective in all product and strategic decisions
This is a strategic leadership role based in Nairobi, Kenya. If successful, you would be reporting to the Head of Business Management.
Your application should demonstrate:Education
Bachelor's degree in Business, Marketing, Economics, or a related field
MBA or Master's degree in Business, Strategy, or Product Management preferred
Experience
6-7 years of progressive experience in product management, strategy, business analysis, or related roles
Minimum 3 years' experience in product lifecycle management or product strategy
Proven track record of driving business performance improvements through data-driven insights
Experience in competitive intelligence, market analysis, or strategic planning
Experience in FMCG, consumer electronics, telecommunications, or fintech sectors strongly preferred
Understanding of consumer product markets in Kenya or East Africa
Exposure to competitive market environments requiring strategic agility
Technical Skills
Advanced proficiency in data analysis and business intelligence tools (Excel, SQL, Power BI, Tableau)
Strong quantitative and analytical capabilities
Experience with product management frameworks and methodologies
Proficiency in market research and competitive analysis techniques
Financial modeling and business case development skills
Preferred Qualifications
Product management certification
Experience with brand management or category management in FMCG
Background in management consulting or strategic roles
Experience managing OEM or supplier relationships
Knowledge of pricing strategy and revenue optimization
What Sets You Apart
You're a strategic thinker who sees around corners—you anticipate market moves rather than react to them
You're equally comfortable in data analysis and in front of senior leadership—you can build the model and present the narrative
You understand that product strategy is ultimately about customers—you champion the customer perspective even when it's inconvenient
You're a skilled cross-functional collaborator who can align diverse teams without direct authority
You translate complexity into clarity—whether it's competitive dynamics, regulatory shifts, or customer behavior patterns
You have the commercial instincts to connect product decisions to P&L impact and business outcomes
You're proactive by default—you bring recommendations, not just analysis
You're comfortable with ambiguity and energized by markets that don't sit still
If the above is of interest to you, please apply.
Why M-KOPA?At M-KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on-the-job training. We support individual journeys with family-friendly policies, prioritize well-being, and embrace flexibility.
Join us in shaping the future of M-KOPA as we grow together. Explore more at m-kopa.com.
Recognized four times by the Financial Times as one Africa's fastest growing companies (2022, 2023, 2024, 2025 and 2026), named on CNBC's World’s Top Fintech Companies 2025 & 2026 and by TIME100 Most influential companies in the world 2023 and 2024 , we've served over 10 million customers, unlocking $2 billion in cumulative credit for the everyday earners across Africa, in addition to over 10,000 e-bikes financed in Kenya.
Important Notice
M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply.
M-KOPA explicitly prohibits the use of Forced or Child Labour and respects the rights of its employees to agree to terms and conditions of employment voluntarily, without coercion, and freely terminate their employment on appropriate notice. M-KOPA shall ensure that its Employees are of legal working age and shall comply with local laws for youth employment or student work, such as internships or apprenticeships.
M-KOPA does not collect/charge any money as a pre-employment or post-employment requirement. This means that we never ask for ‘recruitment fees’, ‘processing fees’, ‘interview fees’, or any other kind of money in exchange for offer letters or interviews at any time during the hiring process.
Applications for this position will be reviewed on a rolling basis. Shortlisting and interviews will take place at any stage during the recruitment process. We reserve the right to close the vacancy early if a suitable candidate is selected before the advertised closing date.
If your application is successful M-KOPA undertakes pre-employment background checks as part of its recruitment process, these include; criminal records, identification verification, academic qualifications, employment dates and employer references.