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Executive, Social Media Content (Mandarin speaker) @ Airasia

Kuala Lumpur - RedQOnsiteFull-time
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About this role

Job Description We're looking for a hands-on Social Media Executive who can do it all — from planning content calendars to picking up a camera and editing the final cut. This is a hybrid content + strategy role, ideal for someone who thinks like a creator and executes like a marketer. Fluency in Chinese (Mandarin) is required to manage content and engagement for our Chinese-speaking audience. Key Responsibilities

• Plan, create, and schedule content across social platforms • Shoot photo and video content using DSLR/mirrorless cameras and mobile setups (lighting, framing, audio) • Edit videos and photos using tools like Adobe Premiere Pro, CapCut, Final Cut Pro, or Photoshop/Lightroom • Write and manage bilingual captions, posts, and community responses in English and Chinese • Monitor trends, hashtags, and platform algorithm changes to keep content fresh and relevant • Track performance metrics (engagement, reach, follower growth) and adjust strategy accordingly • Collaborate with marketing, design, and product teams on campaigns and launches • Stay on top of content calendars, deadlines, and posting schedules Requirements

• 1–3+ years of experience in social media management or content creation • Fluent in spoken and written Chinese (Mandarin) and English • Hands-on experience shooting and editing photo/video content • Proficiency in editing software (Premiere Pro, CapCut, Final Cut Pro, Photoshop, or similar) • Strong understanding of social media platforms popular in both Western and Chinese markets • Creative eye for visual storytelling and trend awareness • Excellent organizational and time-management skills • Comfortable working independently and managing multiple projects at once

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