About this role
[What the role is] The successful candidate will be part of the team that is responsible for developing, designing and deploying campaign initiatives aligned to PUB’s overall message objectives. [What you will be working on] The key responsibilities are:
• Plan and execute innovative multi-audience marketing campaigns to meet PUB's objectives • Manage and support the delivery of campaign plans including deploying of resources, implementation, post campaign evaluation and recommendations • Work with key stakeholders to implement integrated campaign activities ensuring through the line marketing activities work together to achieve communication objectives • Lead survey initiatives, monitor, gather and analyse data to drive data-driven marketing initiatives • Ensure brand consistency through all marketing channels • Develop marketing briefs and manage the external vendors • Research and survey the landscape to identify new trends and opportunities to gain foresight and to advance current initiatives
[What we are looking for] • Degree in Marketing, Communications or a related field • Minimum 3-5 years of relevant working experience in Marketing/Communications • Demonstrate experience in developing marketing campaigns and proven track record in managing multiple stakeholders and multi-audience marketing campaigns • Excellent verbal and written communications skills and project management skills • Strong analytical skills and able to work well under pressure and in a fast-paced environment • Meticulous and be able to produce work with a high degree of accuracy and consistency • Independent and able to multi-task and cope with tight timelines