About this role
Sun Valley Resort is seeking a highly organized and collaborative Product Marketing Specialist to support the successful launch and promotion of products across the Resort. Reporting to the Marketing Manager, this position plays a key role in coordinating cross-functional teams, managing go-to-market initiatives, and ensuring product information, pricing, and fulfillment details are accurate and consistent across all sales channels. The ideal candidate is a strategic thinker with strong project management skills, experience bringing products to market, and a passion for improving the guest experience through effective marketing and technology solutions.
Duties & Responsibilities:
• Partner with Resort departments to develop and execute product launch strategies, including product descriptions, pricing, fulfillment details, and launch timelines.
• Lead the seasonal product go-live process to ensure products launch accurately and consistently across all business lines.
• Collaborate with Finance and Revenue Management to support pricing strategies and product readiness.
• Serve as the liaison between Product, Marketing, Finance, Information Technology, and Marketing Technology teams to ensure consistent product information across all guest-facing channels.
• Coordinate with IT and Marketing Technology teams to support Aspenware product configurations, user interface enhancements, and fulfillment processes.
• Leverage Aspenware functionality to improve the online shopping experience and increase upselling and cross-selling opportunities.
• Manage confirmation emails and guest communications to ensure timely, accurate, and consistent messaging throughout the guest journey.
• Support the Marketing Manager in developing digital marketing strategies that drive product awareness, engagement, and revenue.
• Develop campaign briefs and coordinate marketing initiatives across internal teams and external partners.
• Track campaign performance, analyze results, and provide recommendations for continuous improvement.
• Collaborate with paid media and performance marketing teams to optimize campaigns and achieve business objectives.
• Perform additional duties as assigned.
Qualifications:
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• Three or more years of progressive experience in marketing, product marketing, project management, or a related field.
• Demonstrated experience managing projects and successfully bringing products or campaigns to market.
• Strong project management, organizational, and time management skills with exceptional attention to detail.
• Excellent verbal, written, presentation, and interpersonal communication skills.
• Proven ability to collaborate effectively across departments and build strong working relationships at all levels of an organization.
• Strong analytical, strategic thinking, and problem-solving abilities.
• Proficiency with Microsoft Office Suite; experience with project management and marketing platforms such as Asana, Aspenware, RTP, or similar systems preferred.
• Knowledge of hospitality, ski resort, or recreation industry operations is beneficial.
• Ability to adapt quickly in a fast-paced environment while managing multiple priorities and deadlines.
• Flexibility to work weekends, holidays, and extended hours as operational needs require.
• Engage in physical activities like standing, walking, and utilizing hands for tasks that involve gripping, handling, and reaching.
• Ability to safely lift and/or move up to 25 pounds and occasionally lift and/or move up to 40 pounds.