About this role
What You Can Expect:
• Product Expertise & Alignment:Act as the Air Freight point of contact and subject matter expert for Marketing. Collaborate with Product, Go-to-Market, and regional teams to support alignment on product positioning, customer segmentation, and key messaging. • Marketing Planning & Campaigns: Initiate and support the development and execution of omni-channel marketing plans and campaigns dependent on the air freight product strategy, contributing to product awareness, lead generation, retention and alignment with business priorities internally and externally (events, webinars etc.) • Sales Enablement & Content Development: Initiate and support the creation and maintenance of sales materials, including product presentations, case studies, and campaign content. Contribute to internal knowledge sharing (eg. Training) and enablement initiatives. • Product Launches & Portfolio Support: Initiate, plan and support the launch of new products and enhancements, including coordination of go-to-market activities and communication internally and externally. Contribute to continuous improvement of product offerings through feedback and insights. • Communication & Stakeholder Coordination: Initiate, plan and support internal and external communication activities, including collaboration with Marketing on communication plans and coordination of product-related updates, events, and initiatives across teams.
What You Bring:
• Minimum of 5 years in Marketing or Product, ideally within logistics and a B2B environment. • Understanding of air freight products and the freight forwarding industry’s dynamics is preferred. • B2B marketing experience preferred. • Ability to support the development and execution of marketing initiatives and campaigns. • Strong written and verbal communication skills. • Strong analytical skills to interpret data and support decision-making. • Project coordination skills, with the ability to manage multiple priorities. • Strong stakeholder management skills, with the ability to manage differing perspectives, seniority levels and ensure alignment across cross-functional teams. • Personal Attributes: Proactive, collaborative, resilient and able to work independently as well as within a team environment.