About this role
Key Responsibilities:
Develop and execute SEO strategies tailored to Shopify and other e-commerce platforms (e.g., WooCommerce, BigCommerce, Magento)Conduct keyword research, competitor analysis, and content gap audits to inform product page optimization and blog contentOptimize on-page elements (titles, meta descriptions, schema markup, internal linking) for product listings, collections, and landing pagesCollaborate with content, design, and dev teams to implement SEO best practices across site architecture and UXMonitor and report on SEO performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush, and Shopify analyticsIdentify and resolve technical SEO issues (crawl errors, site speed, mobile usability, indexation)Stay current with algorithm updates and e-commerce SEO trends to maintain competitive edge
Requirements:
2+ years of hands-on SEO experience, with a strong portfolio of e-commerce resultsDeep familiarity with Shopify SEO (liquid templating knowledge is a plus)Experience with other platforms like Amazon Seller Central, WooCommerce, or BigCommerce is a strong advantageProficiency in SEO tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console, etc.Strong analytical skills and ability to translate data into actionable insightsBasic HTML/CSS understanding; experience working with developers is a plusExcellent written and verbal communication skills
Preferred:
Experience with international SEO or multilingual storesFamiliarity with CRO, paid search, or email marketing is a bonusKnowledge of schema markup and structured data for e-commerce