About this role
*Company Overview*
CanCam CNC Machines Ltd. is one of Canada's leading distributors of CNC routers, fiber lasers, CO2 lasers, and industrial automation equipment. Based in Newcastle, Ontario, we serve manufacturers, fabricators, tradespeople, educational institutions, and entrepreneurs across Canada. We are a fast moving, growth oriented team with a strong brand, a loyal customer base, and a product line that generates genuinely exciting content. Our customers build real things with our machines, and telling those stories is at the heart of what this role does. We are looking for a creative, driven, and highly organized Marketing Coordinator to take full ownership of our content engine and marketing operations as we grow.
*Summary*
You will be the central driver of CanCam's marketing output. You will own content production, manage our social and digital presence, build influencer and partner relationships, support the sales team with enablement materials, and keep our brand voice sharp and consistent across every channel. This is a hands on, full ownership role. You will be producing content on site, writing for the web, running email campaigns, and working closely with leadership, the sales team, and external digital partners. If you love variety, take pride in craft, and want to see your work drive real business results, this is your job.
*Case Studies and Client Storytelling*
* Produce a minimum of two client case studies per month, managing the full lifecycle from outreach and
*scheduling through on site capture, editing, copywriting, and publishing.*
* Repurpose case study content across social media, email, YouTube, and the CanCam website to maximize reach and lead generation. * Coordinate with the sales team to identify high impact client stories that support active deals and demonstrate machine capabilities.
*Short Form Video and Content Production*
* Produce a minimum of two in depth social media videos per week, managing the full pipeline from concept through filming, editing, approval, and posting. * Align short form content with case studies, product launches, and promotional campaigns as part of a stacked,
*coordinated marketing strategy.*
* Coordinate internally with team members when content requires their involvement or technical input.
*Machine Media Library*
* Build and maintain a comprehensive media library of photos and videos for every machine in the CanCam product ine. * Capture machine media on an ongoing basis, taking advantage of on site access to photograph and film machines as they move through production. * Ensure all product listings, website pages, and marketing materials have current, high quality visual assets.
*Content Calendar and Campaign Coordination*
* Build and maintain a weekly and monthly content calendar mapping posts, videos, case studies, and campaigns across all channels. * Ensure all content types work together as a cohesive, stacked strategy rather than being produced in isolation. * Create engaging content including photos, videos, captions, and email copy that highlights products, clients, and team culture. * Support brand positioning, trade show storytelling, and online reputation building.
*Digital Advertising*
* Develop and maintain a structured advertising plan across digital platforms in coordination with external SEO and paid ad partners. * Monitor ad performance, optimize targeting and creative assets, and provide recommendations on budget allocation. * Ensure advertising content aligns with broader marketing campaigns and product promotion schedules.
*Influencer and Partnership Management*
* Build and manage relationships with influencers and brand partners across relevant platforms. * Research and identify collaboration opportunities, marketing trends, and new promotional channels. * Track all active influencer contracts, ensure content obligations are being met, and follow up on outstanding deliverables. * Coordinate influencer content around product