About this role
Scope
Define and Lead the Brand Strategy, coordinating the Marketing Activities, according to global and local processes and procedures.
Main Responsibilities
Business & Financial Acumen
Support the Business Unit Manager in Brand Financial processes:
Budget allocation and monitoringMonthly performance analysisBrand S&OP preparation1-year Financial Plan & Long-Range PlanAnalysis to Insights
Responsible for:
Market & Brand Analysis and Market ResearchTrends monitoring and Market/Competitive/Customers actionable insights collectionCustomer Strategy
Lead the development of the Brand & Functional Plans, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit ManagerMarketing Mix Optimization
Ensure & coordinate the implementation of all activities related to the Functional PlanProvide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectivesEffective Engagement
Responsible for the Digital Customer engagement evolution and the delivery of Advanced Customer Experiences via the creation and delivery of effective communication plans and materialsCoordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the In-Field teamInternal & External Stakeholder Alignment
Leverage on strong relationships with international and local internal StakeholdersDemonstrate a comprehensive understanding of the external Stakeholders’ needs and behaviors through in-field effective presence with the ability to create and maintain solid relationships Skills and Experience:
Degree level education (or equivalent), preferably Life Sciences or EconomicsMinimum 5 years of relevant experience with proven track record of success within Biotech/PharmaStrategic Thinking mindsetLeadership; CoachingSolid working knowledge of healthcare environmentProject Management skillsLocal and international mobilityEnglish language proficiency verbally and in writingPreferred
Experience in hematology/oncology or highly specialized Therapeutic Areas In-Field ExperiencePrior experience of Product launch management Main Stakeholders
External: Health Care Professionals, Key Opinion Leaders, Agencies (MR, PR, Digital)Internal: Brand Team, In-Field team, Supportive Functions, Area and Global Commercial, Affiliate Management TeamAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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