About this role
This position plays a pivotal role in leading the launch of AbbVie's migraine portfolio assets. The Sr. Brand Manager will lead cross-functional teams to develop, execute, and refine brand pre-launch strategies.
Key Responsibilities:
Refine and execute brand strategies for migraine therapeutic product launches and lifecycle management.Lead and coordinate cross-functional teams(Medical, Market Access, Market Research, Regulatory, Legal & OEC etc.) to ensure alignment and effective implementation of brand launch strategies.Oversee development of promotional material, internal and external communications, and ensure compliance with local and global regulations.Monitor market trends, analyze competitive landscape, and proactively adapt strategies to drive brand performance.Manage brand- related budgeting and resource allocation.Track and report on performance metrics, identify areas for improvement, and drive impactful actions. Bachelor's degree or above, preferably in life sciences, marketing, or business.5+ years pharmaceutical marketing experience; neuroscience or specialty area preferred. Proven track record for launching and managing successful brands is highly preferred.Proven project management and cross-functional team leadership skills.Strong analytical thinking and excellent commercial insight.Excellent and effective oral and written communication skills in English and Chinese, proficiency in use of standard software app, especially Power Point and Excel. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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