About this role
JOB DESCRIPTION
• Manage and maintain the social media content calendar to strengthen brand presence, support sales initiatives, and generate qualified leads for events and room bookings.
• Monitor social media channels daily and respond promptly to guest inquiries, feedback, and engagement opportunities.
• Research and source new vendors, products, and creative concepts for festive decorations, gifting programs, and guest experience enhancements that align with F&B concepts and brand positioning.
• Serve as the primary liaison between external vendors, partners, and internal departments to ensure the successful planning and execution of key annual events and marketing initiatives.
• Develop and coordinate promotional, editorial, and PR content to enhance brand visibility and media exposure throughout the year.
• Manage administrative and operational marketing functions, including payment processing, documentation, and compliance with internal procedures and systems.
• Monitor inventory levels and coordinate the procurement of stationery, marketing collateral, and Sales & Marketing merchandise to support daily operations.
• Other tasks assigned by DOSM.
JOB REQUIREMENTS
Education & Experience
• Bachelor's degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field.
• Minimum 1–2 years of experience in Marketing, Communications, PR, Digital Marketing, or Hospitality Marketing.
• Experience in the hospitality, hotel, serviced apartment, F&B, or luxury lifestyle industry is an advantage.
Knowledge & Skills
• Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, TikTok) and content management practices.
• Excellent written and verbal communication skills in both English and Vietnamese.
• Ability to create and coordinate marketing content, promotional campaigns, and public relations activities.
• Professional appearance and demeanor consistent with a premium hospitality brand.
• Strong project coordination and vendor management skills with the ability to work across multiple departments.
• Good organizational skills with attention to detail and the ability to manage multiple projects simultaneously.
• Proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook).
• Familiarity with graphic design and content creation tools (Canva, Adobe Creative Suite, CapCut, or similar) is preferred.
• Knowledge of photography, videography, and basic content editing is an advantage.
• Personal Attributes
• Creative, proactive, and results-oriented with a strong sense of ownership.
• Excellent interpersonal and relationship-building skills.
• Customer-focused mindset with strong problem-solving abilities.
• Ability to work independently as well as collaboratively within a team environment.
• Flexible and willing to support events, activations, and occasional after-hours marketing activities when required.
BUSINESS SEGMENT
PLATFORM