About this role
Job Description: We are looking for a Paid Search Executive to support the planning, execution, and optimization of paid search campaigns across Google Ads. This role is ideal for someone with a strong foundation in Google Ads who is eager to grow within a fast-paced agency environment. You will work closely with the wider Performance team to deliver campaigns that drive measurable business results for our clients.
Key Responsibilities
• Plan, launch, and optimize paid search campaigns across Google Ads, including Search, Performance Max, and Shopping. • Conduct keyword research, build ad groups, write compelling ad copy, and implement audience targeting strategies. • Monitor campaign performance and optimize bids, budgets, and targeting to achieve KPIs such as ROAS, CPA, CTR, and conversions. • Analyze campaign performance and prepare regular reports with actionable insights and recommendations. • Collaborate with Paid Social, Feed Management, and Analytics teams to deliver integrated performance marketing solutions. • Support campaign implementation, QA, and troubleshooting to ensure smooth execution. • Stay up to date with Google Ads best practices, product updates, and industry trends. Requirements
• 1 year of hands-on experience managing Google Ads campaigns, preferably within a media or digital marketing agency. • Strong hands-on experience with Google Ads is essential (Search, Performance Max, and Shopping). • Good understanding of Google Analytics (GA4) and campaign performance measurement. • Strong analytical skills with the ability to interpret data and optimize campaign performance. • Proficiency in Microsoft Excel or Google Sheets. • Excellent organizational skills with the ability to manage multiple campaigns and priorities. • Strong communication skills and the ability to collaborate effectively within a team. • Google Ads Certification is a plus.
Location: Beirut Brand: Carat Time Type: Full time Contract Type: Permanent