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Expert Brand Management (m/w/d) (Krefeld, NW, DE, 47809) @ Fressnapf Tiernahrungs GmbH

Krefeld, NW, DE, 47809OnsiteFull-time
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About this role

<p><span style="font-size:12.0pt">We do everything we can to make the lives of pets and pet parents easier, better and happier: Happier Pets. Happier People. We achieve this because we know our customers better than anyone else – because we are pet friends like them. This mindset has made us Europe’s number one in pet supplies – a position we are determined to strengthen. That&apos;s why we are looking for people who take responsibility, think boldly, and want to grow with us. Do you want to shape the future of retailing? Welcome to Fressnapf!</span></p><div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:24.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>What you will do with us</b></H2> </div><div><ul> <li><span style="font-size:16.0px">You develop strong brand strategies for our Non-Food Exclusive Brands and sharpen positioning, messaging, tone of voice and visual identity<br></span></li> <li><span style="font-size:16.0px">Together with Marketing, Category Management, E-Commerce and country teams, you bring brand management from concept to activation<br></span></li> <li><span style="font-size:16.0px">You plan and steer brand and marketing activities across relevant customer touchpoints, from POS to digital channels<br></span></li> <li><span style="font-size:16.0px">Customer needs, market trends and competitor insights are translated by you into clear recommendations for brand growth and differentiation<br></span></li> <li><span style="font-size:16.0px">With a strong sense for retail, product and brand, you ensure a consistent brand experience across assortment, packaging and communication<br></span></li> <li><span style="font-size:16.0px">You monitor brand performance, customer insights and relevant KPIs and turn them into concrete impulses for further brand development</span></li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:24.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>What you will bring with you</b></H2> </div><div><ul type="disc"> <li><span style="font-size:16.0px">Experience in brand management, marketing, category management, product management or a comparable commercial role<br></span></li> <li><span style="font-size:16.0px">A good understanding of how brand positioning, customer insights and marketing strategy work together<br></span></li> <li><span style="font-size:16.0px">Passion for making brands visible and translating concepts into concrete activations, campaigns or communication measures<br></span></li> <li><span style="font-size:16.0px">Analytical thinking and a strong sense for market trends, customer behaviour and competitor developments<br></span></li> <li><span style="font-size:16.0px">Strong communication skills and the ability to involve different stakeholders, countries and external partners effectively<br></span></li> <li><span style="font-size:16.0px">A structured, proactive working style as well as enthusiasm for retail, e-commerce, brand building and customer-centric assortments</span></li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:24.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Why join us?</b></H2> </div><div><ul> <li><span style="font-size:16.0px"><span dir="ltr">Your freedom: pro rata mobile working and flexible working hours<br></span></span></li> <li><span style="font-size:16.0px"><span dir="ltr">Your team: open, familiar, appreciative culture incl. team events<br></span></span></li> <li><span style="font-size:16.0px"><span dir="ltr">Your environment: dynamic, innovative and agile working environment<br></span></span></li> <li><span style="font-size:16.0px"><span dir="ltr">Your role: high level of personal responsibility and freedom to implement your ideas<br></span></span></li> <li><span style="font-size:16.0px"><span dir="ltr">Your development: regular trainings and seminars in our academy<br></span></span></li> <li><span style="font-size:16.0px"><span dir="ltr">Your four-legged friend: dogs are welcome in our offices (campus)<br></span></span></li> <li><span style="font-size:16.0px"><span dir="ltr">Your health: numerous offers for preventive care, fitness, Yoga@work, etc.<br></span></span></li> <li><span style="font-size:16.0px"><span dir="ltr">Your benefits: employee discounts, company leasing bikes, company pension plan and much more</span></span></li> </ul></div></div></div><p><span style="font-size:16.0px"><strong>Does the job advertisement sound interesting to you?</strong></span></p> <p><span style="font-size:16.0px">Then apply now! Together with your passion, we can make a big difference to make the coexistence of people and animals easier, better and happier.</span></p> <p> </p> <p><span style="font-size:16.0px">This position will be filled at <span style="font-size:16.0px">MultiFit Tiernahrungs GmbH</span> within the Fressnapf | Maxi Zoo Group. </span></p>

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