About this role
GoLighter is scaling rapidly across Sweden, Denmark, and Finland. We are looking for a dedicated, hands-on marketing professional to drive our regional growth and serve as the central marketing resource for our Nordic Success Team. You will take end-to-end ownership of Nordic marketing—from independently building and launching performance campaigns to coordinating multi-channel product rollouts. This role is ideal for a proactive builder who enjoys creating structures from scratch and combines strategic thinking with a strong numerical mindset. Your tasks would be... Take full ownership of marketing activities and commercial results across Sweden, Denmark, and Finland Independently build, launch, manage, and optimize Google Ads and Meta campaigns Own the operational execution and performance of SEA and Paid Social activities Collaborate closely with the Team Lead Performance Marketing and the Vice President of Commercial Development to ensure regional expansion plans and KPIs remain on track Develop and execute high-impact pre-selling, lead-generation, and product-launch sequences for our upcoming portfolio, including the Wegovy® Pill pipeline Identify untapped growth opportunities, channels, audiences, and campaign approaches Formulate creative hypotheses, run rapid experiments, analyze results, and continuously improve performance Monitor and optimize key growth metrics such as CAC, AOV, LTV, conversion rates, and overall funnel performance Work closely with our internal Business Intelligence team to identify trends and translate data into actionable measures Plan and launch TV and out-of-home campaigns across the Nordic markets Select, brief, coordinate, and manage external agencies while maintaining clear control over ROI, performance, and commercial outcomes Coordinate multi-channel product rollouts and ensure consistent execution across digital and offline touchpoints Build scalable marketing processes, guidelines, and structures for the Nordic region