About this role
Your mission Odds Scanner Group runs a portfolio of sports betting and media publications across several international markets. This role sits within the SEO department's Off-Page sub-team and owns link building and digital PR for assigned publications. You will design and run outreach and PR campaigns, shape the backlink profile, and work closely with on-page, technical, and content colleagues to drive organic growth in a fast-moving iGaming environment. Responsibilities <p style="margin-bottom:1em;"> </p><ul><li>Plan and execute the off-page strategy across the group's iGaming and media publications in assigned markets</li><li>Run link building and digital PR campaigns, including outreach, prospecting, and relationship management with publishers and partners</li><li>Manage and grow the backlink profile: referring domains, anchor text distribution, link velocity, and quality control</li><li>Monitor competitor backlink profiles and identify gap and opportunity targets</li><li>Audit existing link profiles, flag toxic or risky links, and manage disavow where needed</li><li>Report on off-page performance and its impact on rankings and organic growth</li><li>Work alongside on-page, technical, and content teams to align off-page activity with wider SEO goals</li></ul> Requirements <ul style="border:0px solid;color:rgb(32,32,32);font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);"><li style="border:0px solid;margin:0px;">English as first language or C2 level</li><li style="border:0px solid;margin:0px;">3+ years in off-page SEO, ideally in iGaming or sports betting</li><li style="border:0px solid;margin:0px;">Strong command of on-page optimisation and search intent</li><li style="border:0px solid;margin:0px;">Proficiency in keyword research and structured briefs</li><li style="border:0px solid;margin:0px;">Familiarity with Ahrefs or equivalent tools</li></ul><div style="border:0px solid;margin:0px;color:rgb(32,32,32);font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);">Nice to have:</div><ul style="border:0px solid;color:rgb(32,32,32);font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);"><li style="border:0px solid;margin:0px;">A second language</li><li style="border:0px solid;margin:0px;"><br></li></ul> Benefits <ul style="border:0px solid;color:rgb(32,32,32);font-size:14px;font-style:normal;font-weight:400;text-transform:none;font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';background-color:rgb(255,255,255);"><li style="border:0px solid;margin:0px;">40 days of holidays of your choosing (take only the bank holidays you want!)</li><li style="border:0px solid;margin:0px;">Flexible working hours</li><li style="border:0px solid;margin:0px;">Yearly bonus based on performance</li><li style="border:0px solid;margin:0px;">Health Insurance allowance</li><li style="border:0px solid;margin:0px;">Sports Allowance</li><li style="border:0px solid;margin:0px;">Work from Home Allowance</li></ul>