About this role
Job Title: TikTok Shop Manager
Job Type: Full-Time Remote
Time Zone: PST time zone
Job OverviewWe are seeking a creative, data-driven TikTok Shop Manager to lead and optimize our presence on TikTok Shop. This role is ideal for someone who understands both e-commerce operations and short-form content strategy. The successful candidate will manage the full lifecycle of our TikTok Shop — from product listings and promotions to influencer collaborations and performance analytics. You’ll work closely with the marketing and creative teams to drive sales, enhance visibility, and build a strong brand presence within the TikTok ecosystem.
Key Responsibilities:
Manage TikTok Shop Operations: Oversee daily shop activities including product uploads, pricing updates, inventory tracking, and promotional campaign setup.
Content and Campaign Strategy: Collaborate with the marketing and creative teams to plan and execute campaigns aligned with TikTok trends and platform best practices.
Performance Analysis: Monitor sales performance, conversion rates, and audience engagement to identify opportunities for improvement and growth.
Influencer & Affiliate Partnerships: Source and manage relationships with TikTok creators and affiliates to drive authentic product promotion and brand exposure.
Customer Engagement: Oversee customer service processes within TikTok Shop, ensuring quick response times and positive user experiences.
Compliance & Optimization: Stay up to date with TikTok Shop policies, algorithm updates, and e-commerce best practices to maintain compliance and optimize performance.
Reporting: Prepare regular performance reports, providing insights and recommendations for future campaigns and sales strategies.Requirements
Proven experience managing TikTok Shop or other e-commerce platforms (e.g., Shopify, Lazada, Shopee, Amazon).
Strong understanding of TikTok trends, short-form content, and influencer marketing.
Excellent analytical skills with the ability to interpret data and make informed business decisions.
Exceptional communication, negotiation, and relationship-building skills.
Proficiency in tools such as Excel/Google Sheets, TikTok Ads Manager, and other analytics platforms.
Creative mindset with a keen eye for detail and brand consistency.
Ability to work independently and collaboratively in a fast-paced, dynamic environment.