About this role
Why Join DAZN? Demand for sports has never been higher, however with fragmented media ecosystems and soaring costs – teams, leagues, and fans – are forced to reconsider their options. DAZN wants to provide a differentiated, digital first alternative that will modernize the regional sports network model for the ’26 – ’27 basketball and hockey season. As a Senior Marketing Manager based in New York, you’ll be at the center of that growth, owning how we connect with fans and driving high-impact advertising across digital and offline platforms to build a brand that resonates and connect with fans. You'll have the creative freedom to shape campaigns, the strategic influence to define how we go to market, and the commercial accountability that makes this role genuinely impactful. If you're a passionate, data-savvy marketer who lives and breathes sport — this is the opportunity for you. The Role: Reporting to the SVP Marketing, you will develop marketing strategies for high priority regional sports markets across the United States. You’ll own end-to-end execution, working with internal stakeholders and agency partners to drive awareness and growth for our new regional sports properties. From campaign planning to performance optimisation, you'll be equally comfortable in a creative brief and a data dashboard. This is a high-visibility, high-autonomy role for someone who wants real ownership — not just a seat at the table. A hands-on leader, you’ll also manage direct reports, helping them grow while ensuring seamless campaign execution from strategic brief to asset delivery. Salary Range: $120,000 - $140,000. This is hybrid role which will be based mostly on site from our New York office. Own campaign delivery — Drive end-to-end execution of major campaigns in market, from brief through to post-campaign analysis Scale regionally — Ensure central creative and media planning is adapted to account for local markets, ensuring cultural relevance and nuance without losing brand integrity Represent DAZN locally – Build and maintain relationships with key stakeholders in local markets, including teams, league, and media partners Build high-impact partnerships — Identify and activate partnerships across media, talent, social, and influencer channels to drive awareness and acquisition Optimise relentlessly — Use performance data to continuously improve channel efficiency, audience targeting, and ROI across paid, owned, and earned media Collaborate cross-functionally — Work closely with creative, insights, product, and commercial teams globally to sharpen messaging, placement, and timing Establish best practice — Develop a proven, repeatable go-to-market playbook that sets the standard for how DAZN launches new regional US sports rights