About this role
We are seeking a highly skilled and experienced PPC manager to join our Paid Search team at Mountain Warehouse. As the PPC Manager, you will focus on Paid Search accounts (PMAX, PPC, Display) with a yearly budget of £8m and you will be responsible for developing and executing effective PPC strategies to drive targeted traffic, increase conversions, and maximize return on as spend (ROAS) across 10 different regions and 3 brands. This is a key leadership role that requires expertise in PPC campaign management, data analysis, and team management. You will work closely with Head of Acquisition and Retention and other senior stakeholders in the business to deliver performance and achieve set targets across multiple markets. Develop and implement comprehensive PPC strategies across multiple channels, including Google Ads (Pmax, paid Search), Bing Ads, display, and social media advertising platforms with a £8m annual budget. Manage all day-to-day performance and optimization of PPC campaigns, including budget allocation, bid management, and ad creative testing to achieve desired performance metrics. Audit PPC accounts to find gaps and opportunities for continuous improvement. Analyze campaign data and performance metrics to identify trends, insights, and opportunities for optimization and growth. Provide strategic guidance and mentorship to a team of PPC specialists, ensuring they have the tools and support needed to succeed. Line management of our PPC Executives; holding regular 1-2-1’s, identifying training requirements, delivering annual reviews, and setting of objectives Monitor industry trends and best practices to ensure the brand remains at the forefront of PPC innovation and strategies. Collaborate with cross-functional teams, including country trading, design, and analytics, to align PPC efforts with overall marketing objectives. Stay up to date with changes in the PPC landscape and emerging technologies to continuously improve campaign effectiveness and efficiency. Prepare monthly reports (including P&L) and presentations to communicate campaign performance, insights, and recommendations to stakeholders. Efficiently communicate actionable analysis and execute improvements to help drive incremental conversions. Maintain relationships with Google & Bing account Managers & test new tools and products as they become available.