About this role
The Senior CRM Executive will be responsible for the development and implementation of marketing activities to drive new customer acquisition and retention across our UK and International markets. · Plan and execute the growth marketing tactics to achieve our customer KPI targets. · Manage the end-to-end process of our direct mail programs, including door drops for prospect and existing customer audiences. · Research international markets and competitors, actively seeking out best practice and present back opportunities to the wider CRM team. · Plan and implement all paid direct response media, including media inserts, press ads and door drops. · Manage workload and production with in-house and agency teams · Produce forecasts for customer and revenue KPIs from acquisition marketing activities · Set up a continuous testing programme to ensure that we are learning and improving on results · Provide regular campaign reporting, highlighting insights and key trends to recommend actionable next steps to improve future activity. · Brief campaign data requirements and creative assets through from initial concept to approval and delivery. · Co-ordinate and collaborate across internal stakeholders to ensure successful execution of activity, on time and budget..