About this role
We are looking for a Field Marketing Executive to drive the attendance, delivery, and commercial return of Colibri Digital’s event programme. Working across our own hosted events, industry exhibitions, and high-profile partner showcases with AWS and Databricks, you will be instrumental in converting attendees into qualified sales meetings. By leveraging targeted CRM marketing, you will ensure the pipeline you generate is nurtured, sustained, and translated into tangible business success. Most events will be in central London however regular travel across the UK is required to attend and host events, with occasional international travel for partner events. Event planning and delivery – own end-to-end delivery of Colibri and partner (AWS, Microsoft, Databricks) events, including webinars, roundtables, conferences and sponsorships: venue sourcing, logistics, budget management and on-site hosting. Attendance generation – build and execute invitation campaigns, partner co-marketing activity and targeted prospect lists to drive registrations and maximise show-up rate. Post-event conversion – run a disciplined follow-up cadence, book meetings and work closely with the sales team to convert attendees into pipeline. CRM marketing – build segmentation, campaigns and nurture flows in CRM systems, maintaining accurate data to support attendance generation, follow-up and reporting. Reporting and continuous improvement – track attendance, conversion and pipeline sourced from events, feeding insights back into event strategy and budget allocation.