About this role
You are a storyteller with a strategic mind, able to turn complex wealth-management concepts into clear, engaging narratives that educate, inspire, and convert. As Senior Content Specialist, you own our long-form and short-form content pipeline—from idea to publication—ensuring every word reflects the authority, transparency, and innovative spirit of Malaa. Develop and execute the editorial calendar for blogs, whitepapers, email series, social posts, video scripts, media buying content, and in-app copy. Translate investment insights, product updates, and open-banking data into user-friendly stories that position us as a thought leader. Own the end-to-end content workflow: research, outlining, drafting, stakeholder reviews, legal/compliance checks, and final publication. Maintain and evolve the brand tone of voice; enforce style guidelines across all written assets. Conduct subject-matter interviews with executives, portfolio managers, and external experts to extract unique perspectives. Monitor content performance analytics; run A/B tests on headlines, CTAs, and formats, iterating quickly based on data. Mentor junior writers or freelance contributors, providing feedback that elevates overall quality and consistency. Stay current on fintech, wealth-management, and regulatory trends to proactively pitch new story angles and evergreen educational themes.