About this role
As our Senior Consumer Research Manager, you will be the "voice of our passengers and drivers". This isn't about just running surveys; it’s about providing the strategic intelligence that guides our brand positioning and global expansion. You will identify market gaps and consumer needs that allow inDrive to challenge the status quo in new and existing territories. Brand & Health Tracking: track inDrive’s performance against competitors globally. Strategic Growth Insights: Conduct deep-dive studies into consumer behavior, motivations, and barriers to entry in key markets. End-to-End Project Management: Manage the full lifecycle of research—from defining objectives and selecting methodologies (Qual/Quant) to final presentation. Agency Partnership: Source and manage external research vendors, ensuring high-quality methodology and actionable reporting while optimizing the research budget. Stakeholder Influence: Act as a strategic partner to the Marketing and Brand Team, and Regional Managers, turning data into "human stories" that drive business decisions.