About this role
We are looking for a Digital Team Lead to drive user acquisition and performance marketing across LATAM markets. This role is responsible for managing a team of UA managers, scaling paid channels, improving efficiency (CAC / ROI), and ensuring sustainable growth of new users across multiple verticals. Own and drive user acquisition strategy across LATAM. Manage and scale key channels: Google, Meta, TikTok, ASA, DSPs. Optimize campaigns towards CAC, LTV, and downstream quality metrics (e.g. 4th ride / retention). Continuously test new channels, creatives, and optimization approaches. Identify and unlock new growth opportunities across markets. Lead and develop a team of UA Managers (Junior → Senior). Set clear goals, KPIs, and development plans for the team. Own budget allocation across countries and channels Make data-driven decisions on scaling, reducing, or reallocating spend.