About this role
We are looking for a Trade Marketing Lead to drive growth and efficiency in Food delivery service Globally . This role is responsible for developing and executing trade marketing strategies for increasing the volume of orders and managing partners across the variety of marketing campaigns. There will be close collaboration with the other Marketing teams responsible for Upper and Mid-funnel as well as for CRM and Loyalty Program. The ideal candidate combines strong commercial thinking, deep understanding of classified and marketplace business models and analytical approach , with the ability to turn insights into high-impact trade activations that drive sales and partners engagement. Trade & Channel Strategy Strategy on restaurants acquisition and retention, density of the restaurants. Develop and execute trade marketing strategies for in-app channels (CRM, in-app placements and loyalty program) and external channels of acquisition (media, digital, influencers). Identify growth opportunities across dark stores, b2b delivery and food delivery. Align trade marketing initiatives with product, business, marketing and partners objectives. Develop elasticity of the incentives for the efficient acquisition and activation of the customers. SuperApp & Partner Activation Design and implement promotional mechanics, bundles, and limited-time offers to drive demand, conversion, sales and basket size. Manage test marketing campaigns with the potential inDrive ecosystem partners globally.