About this role
The Regional Sales Head will be accountable for driving sales growth, expanding market presence, strengthening the dealer-distributor network, managing key business relationships, and ensuring profitability across the assigned territories of West Bengal, Odisha, and Chhattisgarh. The position involves providing strategic direction and leadership for the sales and business development of Submersible Pumps & Motors, Mini Pumps, Domestic Pumps, and Monoblock Pumps within the region. The role holder will lead and mentor regional sales teams, build strong channel partnerships, increase market penetration, and deliver business targets in line with the company's growth objectives. Additionally, the incumbent will be responsible for enhancing customer satisfaction, improving collection performance, and ensuring effective execution of sales strategies. Success in this role requires strong capabilities in channel management, distributor and dealer development, market expansion, team leadership, and a deep understanding of the pumps and motors industry. ESSENTIAL DUTIES AND RESPONSIBILITIES 1. Sales & Revenue Management Achieve regional sales volume, revenue, and profitability targets. Develop and execute annual and quarterly sales plans for West Bengal, Odisha, and Chhattisgarh. Drive primary and secondary sales through dealer-distributor networks. Identify high-potential markets and implement growth strategies. Monitor market share and ensure business expansion across assigned territories. Forecast sales demand and coordinate production planning with the manufacturing team. 2. Channel Development & Dealer Management Appoint, develop, and manage distributors, dealers, and retailers across the region. Strengthen dealer engagement through incentive schemes, loyalty programs, and business reviews. Ensure dealer profitability and inventory optimization. Conduct regular dealer visits and resolve channel conflicts. Expand rural and semi-urban distribution networks to increase market reach. 3. Team Leadership Lead, mentor, and develop Area Sales Managers, Territory Sales Managers, and Sales Officers. Set KPIs and monitor individual and team performance. Conduct monthly sales reviews and market visits with team members. Build a high-performance sales culture focused on results and customer service. Identify training needs and ensure continuous capability development. 4. Market Development Develop new business opportunities in: Agriculture & Irrigation Borewell Contractors Government Water Supply Projects Solar Pumping Projects Builders & Infrastructure Projects Industrial Applications Strengthen relationships with consultants, contractors, OEMs, and project customers. Identify opportunities in government tenders and institutional sales. 5. Key Account Management Manage strategic customers and large distributors. Build relationships with government departments, EPC contractors, irrigation departments, and institutional buyers. Conduct techno-commercial negotiations and finalize business agreements. Ensure customer retention and repeat business generation. 6. Collections & Credit Control Monitor receivables and outstanding payments. Ensure adherence to company credit policies. Work closely with finance teams for collection efficiency. Minimize overdue accounts and bad debts. 7. Market Intelligence Track competitor activities, pricing, product launches, and channel strategies. Analyze market trends and customer requirements. Recommend pricing and product positioning strategies. Provide periodic market intelligence reports to management. 8. Reporting & MIS Prepare monthly sales reports, forecasts, and business reviews. Monitor achievement against budget and targets. Maintain CRM and sales pipeline records. Present regional performance reviews to senior management.