About this role
Job Title: Senior Media Buyer
Job Type: Full-time/ Remote
Work Hours: EST working hours
Company Overview:
The company is a premium, all-natural beauty brand dedicated to creating high-performance, organic skincare and makeup products. With a commitment to clean beauty and sustainability, They blend science with nature to deliver luxurious formulations that enhance natural beauty.
Job Overview:
We are seeking a Senior Meta Media Buyer to lead and optimize paid media campaigns exclusively on Meta platforms (Facebook & Instagram). You will be responsible for strategizing, executing, and scaling ad campaigns to drive performance and maximize return on ad spend (ROAS). This role requires a strong analytical mindset, deep platform expertise, and a data-driven approach to digital advertising.
Responsibilities:
Develop, manage, and scale paid media campaigns on Facebook and Instagram to drive customer acquisition and revenue growth. Conduct A/B testing on ad creatives, audience segments, and bidding strategies to optimize performance. Analyze campaign performance metrics and make data-driven optimizations to improve ROAS. Allocate and adjust budgets effectively to maximize efficiency and profitability. Stay updated with Meta’s algorithm changes, ad policies, and new advertising features. Work closely with the creative team to develop high-performing ad creatives and copy. Provide detailed performance reports and strategic insights to drive business decisions.
Requirements
Proven experience in Meta (Facebook & Instagram) media buying with a daily ad spend of $50K-$300K. Deep understanding of Meta’s ad auction system, targeting options, and campaign optimization strategies. Strong analytical skills to interpret data, identify trends, and implement performance improvements. Experience with performance tracking, attribution modeling, and media buying tools. Ability to work in a fast-paced, performance-driven environment. Passion for digital advertising, testing new strategies, and staying ahead of industry trends.