About this role
Own the business performance in the assigned geography, including revenue growth, market share expansion, and longterm market development Act as the country business leader for the vegetable seeds portfolio, defining and executing strategic plans aligned with regional priorities Lead specific strategic segments as a segment champion, bringing deep expertise to accelerate growth and strengthen Bayers market position Define and execute segmentspecific strategies, particularly through indirect channels such as plant raisers, to increase penetration and adoption Develop and drive gotomarket strategies for new product introductions, ensuring successful positioning and commercialization of new materials Build and strengthen strategic partnerships with plant raisers, driving engagement, loyalty, and longterm collaboration as key enablers of market access Identify and unlock growth opportunities, including new segments, portfolio expansion, and customer development strategies Build and man