About this role
<table style="width:602.0px" border="0" cellspacing="0" cellpadding="0"> <tbody> <tr style="height:105.75pt"> <td style="width:451.5pt" valign="top"> <p><strong>1. Brand Planning & Execution</strong></p> <p>• Support brand strategy implementation, campaigns and product launches in line with local and global direction</p> <p>• Ensure consistent brand positioning, messaging and execution across all channels</p> <p>• Coordinate closely with internal stakeholders and external agencies to deliver assigned projects on time</p> <p><strong>2. Digital, PR & Social Management (Key Focus)</strong></p> <p>• Manage and coordinate digital and social channels, including social media platforms, brand website and online content</p> <p>• Develop and execute content plans aligned with brand strategy, campaigns and consumer journey</p> <p>• Coordinate KOL/KOC and PR activities, including influencer collaboration, product seeding and media-related initiatives</p> <p>• Work closely with creative, digital and PR agencies to manage timelines, deliverables and content quality</p> <p>• Ensure all digital, influencer and PR communication strictly follows brand guidelines, approved claims and derma/medical brand standards</p> <p>• Track execution progress and performance, proactively identifying areas for improvement</p> <p><strong>3. Consumer & Market Insight</strong></p> <p>• Support analysis of consumer insights, market trends and competitor activities, especially within derma / medical skincare</p> <p>• Build understanding of sensitive skin consumers and trust-based communication</p> <p>• Translate insights into relevant execution ideas and content direction</p> <p><strong>4. Creative & Execution Support</strong></p> <p>• Contribute ideas for digital content, campaigns and communication formats</p> <p>• Support development of marketing materials and communication toolkits</p> <p>• Ensure creativity is practical, executable and aligned with brand DNA</p> <p><strong>5. Cross-functional & Operational Support</strong></p> <p>• Work closely with Sales, Trade Marketing, Training and Medical teams to ensure alignment</p> <p>• Support budget tracking, reporting, forecasting and administrative tasks</p> <p>• Assist in preparing presentations and internal documentation</p> </td> </tr> </tbody> </table> <p>Requirement:</p> <table style="width:602.0px" border="0" cellspacing="0" cellpadding="0"> <tbody> <tr style="height:130.8pt"> <td style="width:451.5pt"> <p><strong>Education & Experience</strong></p> <p>Bachelor’s degree in Marketing, Business, Communications or related fields</p> <p>2–4 years of experience in Brand Marketing, preferably in <strong>skincare, beauty, FMCG or derma brands</strong></p> <p><strong>Functional Skills</strong></p> <p>Good understanding of <strong>digital marketing, social content and online communication</strong></p> <p>Experience or exposure to <strong>KOL/KOC, PR and website/content management</strong></p> <p>Strong execution and coordination skills</p> <p>Ability to manage multiple tasks under pressure and tight timelines</p> <p><strong>Key Competencies (Critical)</strong></p> <p>Strong sense of ownership and responsibility</p> <p>Willingness to work hands-on and follow through until completion</p> <p>High commitment, resilience and work ethic</p> <p>Detail-oriented, disciplined and reliable</p> <p>Collaborative mindset with clear communication</p> <p><strong>Preferred Qualifications</strong></p> <p>Experience with dermatological / medical / science-based brands</p> <p>Experience working with digital, creative or PR agencies</p> <p>Strong interest in brand building and long-term development</p> <p><strong>Personal Attributes</strong></p> <p>Proactive and excellent execution-focused</p> <p>Continuous learning mindset</p> <p>Able to adapt and perform in a fast-paced environment</p> <p> </p> </td> </tr> </tbody> </table> <p> </p>