About this role
The Role
We're looking for a Senior Performance Marketer, Search to own and scale our Google, Bing and ChatGPT program as a dedicated, high-impact channel. You'll sit within our performance marketing team and report to the Head of Growth. While a Senior Performance Marketer owns paid social, you'll be the in-house expert on search - owning keyword strategy, campaign architecture, bidding, and automation end-to-end.
This is a hands-on execution role for someone who is equally comfortable in the weeds of campaign management and in front of leadership sharing data-driven recommendations. You'll be expected to move quickly, operate AI-first, and bring a builder's mindset to a channel with significant untapped opportunity.
Core Responsibilities:
Own Paid Search & Emerging Ad Channels
Design and execute the global paid search strategy across Google, Bing and ChatGPT ads - including keyword architecture, match type strategy, bid management, and campaign structure tied to CAC and acquisition goals
Manage day-to-day campaign operations: ad copy refresh, budget pacing, Quality Score optimization, and conversion tracking hygiene
Own Performance Max campaigns, understanding when and how to deploy them alongside traditional search to maximize coverage and efficiency
Use AI to Move Faster
Use AI tools (e.g., ChatGPT, Gemini, or similar) to speed up everyday tasks like drafting ad copy variants, building keyword lists, summarizing performance, and structuring reports
Stay current on how AI is reshaping search - including Performance Max, AI Overviews, and Smart Bidding - and bring a point of view on what it means for how we work
Reduce repetitive manual work over time by building more scalable workflows, even if that starts simple
Drive Performance Analytics
Analyze campaign performance regularly and generate clear, actionable insights for cross-functional stakeholders and leadership
Build and maintain dashboards that give real-time visibility into pipeline contribution, CAC, ROAS, and channel efficiency
Design and execute A/B tests on ad copy, landing pages, and bidding strategies with statistical rigor; communicate results and scale winners
Collaborate Cross-Functionally
Partner with the Senior Performance Marketer owning paid social and teams to ensure messaging consistency and share learnings across channels
Work with data and product to align on attribution methodology, first-party audience signals, and landing page optimization
Desired Experience & Skills:
3-5 years of hands-on performance marketing experience with a primary focus on paid search
Deep expertise in Google Ads - including Search, Performance Max, and audience-based buying - with a track record of managing sizable budgets ($500K+/month) to CAC targets
YouTube Ads experience (TrueView, Demand Gen, or video-forward PMax)
Strong command of keyword architecture, match type strategy, and Quality Score optimization
Highly analytical with the ability to build and interpret dashboards using BI tools - without needing a dedicated analyst
Demonstrated experience using AI tools to increase productivity and scale output
Solid grasp of conversion tracking, attribution, and tag management (Google Tag Manager experience preferred)
Comfortable operating independently and managing multiple priorities in a fast-paced, high-growth environment
Strong ad copywriting sensibility with a self-starter approach to testing
Landing page judgment -- can spot what's killing conversion and brief a fix
Experience in B2C, edtech, or ecommerce is a plus
Bachelor's degree in marketing, business, or a related field preferred
Other considerations:
Microsoft Advertising (Bing Ads) experience
Familiarity with incrementality testing and MMM in the context of search
Experience with international/global search campaigns and localization strategies
SEO fundamentals and ability to collaborate across the organic/paid divide
Familiarity with how AI Overviews are reshaping the paid/organic interplay
Compensation:
Outschool recruits across the US and Canada, and sets employee salaries to reflect local compensation and cost of living. In addition to base compensation, this role is eligible for equity and benefits. Additional details are provided during the interview process.
This role is available in the following US Pay Zones:
US Tiers
US Tier 1: San Francisco Bay Area, New York City, and Seattle Metro
US Tier 2: All California excluding San Francisco Bay Area, Boston Metro, Chicago Metro, Denver Metro, Austin Metro, Portland Metro
US Tier 3: All other cities and states
US Pay Zones
US Tier 1: $121,600 - $152,000
US Tier 2: $103,360 - $129,200
US Tier 3: $91,200 - $114,000